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制作小组： Group one小组成员：

冯乐萍 陈俊红 蔡若薇 钟琦琦 方晓娜 梁中觉 钟颖欣 林颖宜

黄燕玲 佘琦

Brand IntrodutionBrand Introdution

Target MarketTarget Market

Marketing Mix (4Ps)Marketing Mix (4Ps)

Brand Introduction

• In 1931, Mr. Guerin, a beauty expert, and Dr. Haller, skin doctor of Vichy spa treatment center, co-founded VICHY healthy skin care product.

• Its products sell well in the global 63 countries and regions, with 5700 outlets and annual sales of more than 200 million francs.

Content 03Content 02t 01Registered as VICHY trademark, and won a great success

Now Vichy, has become the first brand of skin care products in European pharmacies, is the main brand of l’oreal group, the most famous group in the world.

Registered as VICHY trademark, and won a great success

Now Vichy, has become the first brand of skin care products in European pharmacies, is the main brand of l’oreal group, the most famous group in the world.

Brand Introduction

Target Market

Vichy since entering the market in our country, the form of advertising is mainly adopted by the magazine, newspaper, such as "girlfriend", "fashion", Vichy through advertising readers, identify its customers, white-collar or women with strong economic strength.

Vichy since entering the market in our country, the form of advertising is mainly adopted by the magazine, newspaper, such as "girlfriend", "fashion", Vichy through advertising readers, identify its customers, white-collar or women with strong economic strength.

In the needs of the customers have their special: they pay attention to the quality and level.

This need to be on the high standard requirement of core products, and reflect more on the additional product.

Target Market

Marketing Mix----Product

BI-WHITE MED WHITENING EMULSIONBi-White MED Essence

VICHY PURETE THERMALE TONER

VICHY AQUALIA THERMAL CREAM (LIGHT)

Marketing Mix----Product

Most products such as cleaning(清洁 )products and hydrating (补水 )products are about 200RMB.Some exceptions like whitening(美白 )products and firming skin(提拉紧致 ) products cost 300-400RMB.

Marketing Mix----Price

Marketing Mix----Price

Marketing Mix----Promotion

1 、 Step up publicity. Takes good advantage of the combination of various promotion methods such as TV advertising, radio advertising, poster-distribution in pharmacies and putting up POP advertisemens in shopping malls.

2 、 Adjust to the native culture.3 、 Offer perfect service. a.Enables its consumers to have an intuitive understanding of their own skin types. b.Recommend its consumers the exact products. c.Establish user files and examinate the user’s skin regularly.

Improves Vichy’s service image and enhance its consumer-loyalty Provides reliable information for the improvement and development of Vichy products.

Marketing Mix----Place

Place: pharmacy, cosmetic storesChannel ：

1.direct selling （ Manufacturer→Customer ）

2. Indirect selling (Manufacturer→ Retailer→ Customer ）

Covering area ： covering 24 cities in China ， over 300 cosmetic stores

Marketing Mix----Place

L/O/G/O

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