m140039ms_ajay ram

Unilever

Presented by:Ajay Ram K PM140039MS

Dove Deep Moisture Body

Wash with NutriumMoisture

Segmentation

• UsingoOrdinary Soaps/Shower

Gels.oOther Body Washes.oAfter shower moisturizers.

• Focuses on Women o Of Age Group 18+o Using beauty products.o Of upper-middle class.

Targeting • Women

oCorporate Professionals.

oBeauty Conscious.

oHaving dry skin.

• “This is Care”

Positioning• NutriumMoisture® Technology.• No nasty, greasy feeling.• Cares for your skin ten layers deep.• Superior in mildness to Olay, Dial

and Cetaphil.

• Producto Affordable.o Huge quantity provided.o Moisturizes skin very well.o Cleans effectively.o Improves skin quality with

regular use.o Rich lather.o Not a lot of quantity required in a

single use.o Pleasant smell.o Sturdy cap, travel friendly

Marketing Mix• Price

o $5.49 for 22 oz (Rs.340)o No Penetration Pricing

• Placeo Currently available in US, Canada,

Mexico, Netherlands and South Africa.

o Available in India via online retailers.

Marketing Mix• Promotion

• Challenges

• Campaigns

• Magazines

Marketing Mix• Promotion

• Social Media

• Visual Media

Marketing Research

• Primary Datao Through Survey in

o Social Mediao Shopping Mallso Telephonic Interviewo Eventso Campaigns.

o Focus Groups: Young to Middle aged women.

THANK YOU