making games for gamers in html5

Making Games for Gamers in HTML5Henric SuuronenNonStop GamesPresident & Co-Founder

President and Co-Founder

Head of Studio

Director of Product

ManagementHenric Suuronen@henricgames

Games for GamersFocus on SocialPlay Everywhere

What we do

State of (HTML5)Games Market

NonStopApproach

State of HTML5?

State of HTML5?

Should we be worried?

Instead of looking at press, let’s look at what sells!

*TOP GROSSING iPhone USA 13.9

Can be done equal or better with HTML5

What Sells?

What if Casual Games/Apps is not the way to go?

We also did first Casual, and even had success!

>30% 1-day retention

>1Mpictures painted

Both Games Live But no new updates

New Focus: Games for Gamers

- BETA this year- iOS Wrapper- Web & iOS launch

Sign-up for BETA:www.nonstop-games.com

State of (HTML5)Games Market

NonStopApproach

Complex Layered Strategy / Optimization

Why is depth good for html5?

“Focusing on fidelity misses the point of what a lot of strategy gamers are looking for.”Kevin Chou, CEO Kabam27th August 2012 VentureBeat

Monetization Mechanic

Speed-ups not Energy

More Resources / Units

More Revenue

Resource / Unit Management needs plenty of re-balancing

Games not updated problems to native resource games

Games-always up-to-date advantage to hybrid games

More Social Interaction: PvP, Chat, Alliances

This is NOT social!

This is Social

PvPTradingChattingForming AlliancesSending resourcesHelping newbies

PvP in focus

The “core” of a core gameImportance of battle systemMatch-makingBeginner ProtectionPvE?Alliances

Many PvP on Charts*TOP GROSSING iPhone USA 25.10

Forums & ChatSocial value can’t be created without communication

Alliances REALLY important

Anytime Access -> long & short gameplay

Short & Long gameplayShort actions Long actions

More social

Value from anytime access(cross-platform)

messaging

Wait a minute, why did FB abandon html5?

Time sensitivity

PvPFantasy SportsTradingBiddingOnline Dating

Evolve Prototype EVERY Day!

HTML5 enables FAST prototypingDaily

play

session

of

Being Passionate About your Game

Which one to work 9-to-5 with?

Not passionate about Granny Games!

Work with the games YOU are

Passionate about!

(Be that then granny, casual, mid core, core games, board games, card games)

Games for Gamers

Making Core Games in HTML5

1. Complex Strategy in Layers

2. Monetization Mechanic

3. PvP, Alliances, Chat

4. Short & Long gameplay

5. Prototyping

6. Passion Required

www.nonstop-games.com

Sign-up for BETA

THANK YOU!(Slides available on @henricgames)

www.nonstop-games.com