making sense of social media | strategies that convert
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Making Sense
of Social
Media To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
About Lorri
makingsenseofsocialmedia.org
Social Strategies that
Convert:
Strategy #1:
makingsenseofsocialmedia.org
Facebook is like a Revolving
Door of Changes
You MUST be a storyteller to
create Authenticity
makingsenseofsocialmedia.org
Let other’s share their stories
on your page
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
Your Facebook Cover Photo
is like a First Impression
makingsenseofsocialmedia.org
Your Facebook Cover Photo
is like a First Impression
makingsenseofsocialmedia.org
Creating Facebook Contests
that Help Grow Your Business
makingsenseofsocialmedia.org
The Facebook $1 Ad Trick 1. Go to facebook.com/ads/create
2. Click on “Page Post Engagement”
3. Click on “keep my ad up to date by
automatically promoting my most
recent post”
4. Click on “target ONLY your fans”***
5. Set your budget to $1 per day
6. Click save and you’re done!
makingsenseofsocialmedia.org
DO NOT DO THIS!!
makingsenseofsocialmedia.org
Social Strategies that
Convert:
Strategy #2:
makingsenseofsocialmedia.org
Who Buys from Pinterest?
Current
ecommerce
stats:
41% of online
purchases are
influenced by
Pinterest makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
Make your Pins a 24/7
Goldmine:
makingsenseofsocialmedia.org
Set up your boards in a way
that gets you noticed:
makingsenseofsocialmedia.org
Types of Viral Pins:
makingsenseofsocialmedia.org
Types of Viral Pins:
makingsenseofsocialmedia.org
Enable Viral Pinning:
makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
infogr.am
makingsenseofsocialmedia.org
Free [or nearly Free]
Pinterest Tools:
canva.com
makingsenseofsocialmedia.org
Want even more exposure?
makingsenseofsocialmedia.org
Social Strategies that
Convert:
Strategy #3:
7 Keys to List Building Success
using LinkedIn:
makingsenseofsocialmedia.org
1. Search to see that your market is on LinkedIn
2. Create giveaways, such as a report, video series,
ebook
3. Create a group around your markets interest, or even
indirect interest. Do NOT use your business name
[unless you are Donald Trump].
4. Share YOUR links / website in other groups that are
relevant to your market. Only do this once or twice
per week.
7 Keys to List Building Success
using LinkedIn:
makingsenseofsocialmedia.org
5. Post articles in groups between 8-9 AM EST. This
provides the opportunity for your post to be featured in
the daily email.
6. Monday through Thursday are the best days for
marketing on LinkedIn.
7. Provide remarkable content and valuable insight.
makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information:
social@lorriratzlaff.com
lorriratzlaff.com
makingsenseofsocialmedia.org
604.852.0695
Making Sense
of Social
Media To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:
Please contact me.
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