making your marketing matter - creating a marketing plan

Making  Your  Marke-ng  Ma.er  Crea-ng  a  Marke-ng  Plan  

Marketing  Plans  Matter  

Because  Of  This  

Creating  a  Marketing  Plan  

Key  Elements  of  a  Marketing  Plan  

•  What  divisions/departments  need  marke-ng  support?  •  What  ini-a-ves  are  you  running  for  each  division/

department?  •  What  are  the  goals  for  each  ini-a-ve  or  campaign?  •  What  elements  are  included  in  each  ini-a-ve?  •  What  is  the  path?  •  What  are  the  measurements?  •  What  is  the  -meline?  •  Who  is  in  your  team?  

Goals  

Path  

Metrics  

Important  Elements  of  your  Plan  

An  Important  Part  of  your  Marketing  Plan:  The  Editorial  Calendar  

Or  Your  Blogging  Calendar  

Digital  Analytics  -­‐  Google  

Google  Analytics  –  TrafEic  Sources  

Social  Media  Analytics  

Facebook  metrics  

Best  Practices  

Design  Matters  -­‐  Landing  Page  Design    

Mailing  Design  

Mailing  Design  

Segmentation  

Mailing  to  Entire  Database  

Mailing  to  Segmented  Database  

Integration  

Marketing  Automation  

Intelligent  System  Integration  is  the  Key  to  Success  

Website  CMS  

Social  PlaAorms  

CRM  

Marke-ng  Automa-on  

You  made  it!  

Kirsten  Furman  and  Miriam  Christof  miriam@justjumpmarke-ng.com  Twi.er:  @Mchristof  www.justjumpmarke-ng.com