management des musiques actuelles - communication digitale

Digital Communications

Yan Luong

Agenda• Digital Landscape• Content Marketing• Website Development• Search Engine Optimization• Search Engine Advertising• Social Media Management• Influencer Marketing

THE LANDSCAPE

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.

WEBSITE DEVELOPMENT

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

SEARCH ENGINES

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

SOCIAL MEDIA MARKETING

Social media marketing refers to the process of gaining traffic or attention through social media sites. 

@yan_luong

@yan_luong

INFLUENCER MARKETING

ONLINE ADVERTISING

DIGITAL MARKETING CAMPAIGN MANAGEMENT

Objectives

KPI’s

Persona

User journey

Call-to-action

Reporting

Local, regional, global

Short-term, mid-term, long-term

Quantity, quality, both

Priority

What WhoHow manyWhy How WhereWhen

Multi-channel data sources (Google, facebook, Twitter, Youtube)

Direct links with objectives

Learning curve, best practice

Campaign team & budget

THANK YOU!