marketing channels
Post on 18-Aug-2015
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‘‘COZ A LOT OF TIMES,
PEOPLE
DON’T KNOW WHAT THEY
WANT ,UNTIL YOU
SHOW IT TO THEM
PRESENTATION BY--- Susmitha Reddy
PRODUC
T
Ever wondered what Bridges The Gap In Transfer Of The Product In Between The PRODUCER And ENDCONSUMER?!
The Intermediaries constitute aMarketing Channel .
The Channel Members Are Called INTERMEDIARIES
I Quite Literally Used A Tunnel!!! :p
Oh Yeah.
.
PRODUCT
PAT
H 1 P
ATH 2
PA
TH
3
SET OF PATHWAYS S
MERCHANTS : Comprising of WHOLESALERS And RETAILERS . AGENTS : Brokers , Sales agents. FACILITATORS : Advertising Agencies , Transportation Companies .
Consumer and Business Marketing Channels For Wholesalers And Retailers
MERCHANTS Whole salers And Retailers Buy , take title to and resell the merchandise
AGENTS Do not Take The Title Of The Goods But May Negotiate On Producer’s Behalf .
#Service That Exceed Expectation
Yeah!!!!! The Guess goes Correct!!!FACILITATORS !!! Who Neither Take Title to Goods Nor Negotiate Purchases Or Sales .
IMPORTANCE OF MARKETING CHANNELS
HOW ELSE WOULD THEWORLD KNOW OF YOUR PRODUCT IF YOU DON’T PUBLICISEOR MARKET THEM?!
Ahhh!!!..... That Was A Quite Complicated Style Of Explaining , Nevertheless
Demand chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand chain management is similar to supply chain management but with special regard to the customers
Is Quite Easy comprehending
Demand planning is a multi-step operational supply chain management Process
Effective demand planning can guide users to improve the accuracy of revenue forecasts, align inventory levels with peaks and troughs in demand, and enhance profitability for a given channel or product.
VALUE NETWORKS
A System of Alliances And Partnerships ThatA Firm Creates To SOURCE AUGMENT And DELIVER Its Offerings
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