marketing, funding, & partnerships for stem in libraries

Marketing, Funding,

&Partnerships

for STEM

in Libraries

Engineering/2 by Flickr user Howard Stanbury

Marketing for STEM

More than a pretty flyer or packaging

Do your research&

know your Community

Great Example- Fayetteville Free Library

http://conferences.infotoday.com/documents/219/D205_Considine.pdf

Community Led Programs

Engage your community!

Funding

• Donations

Recyclables Make Great

STEM Resources!

Funding

• Donations • Grants

In FY 2013 and 2014, IMLS awarded more than $23 million in grants for

STEM-related projects.

http://www.imls.gov/about/stem.aspx

Funding

• Donations • Grants• Sponsorships

Reach Out via Social

Media

Funding

• Donations • Grants• Sponsorships• Crowdfunding

Funding

• Donations • Grants• Sponsorships• Crowdfunding• Beta Testing

http://www.evolveproject.org

Building Partnerships

• Determine Your Need• Timing• Give Back What You Take• Evaluate

Schools & Libraries Together!

• Extended Reach• Project Collaboration• Shared Resources• Kids Win!

Elevator Speech

• Brief, no longer than 30-60 seconds• Not a sales pitch• Engaging • Motivating• Impressionable • Think Simon Sinek’s book Start with Why

Jennifer HopwoodMS Library and Information ScienceBA English & Education

@jhopwood80

about.me/jenniferhopwood