marketing strategies of ufone

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AHTISHAM ZAHID 002 SHARMEEN FATIMA 007 ASAD RAFIQUE 009

TOPIC OF OUR PRESENTATION IS MARKETING STRATEGICES OF UFONE

CONTENTS History Vision, Mission, Slogan Management hirarchy Promotional activities Product Price Pricing strategy Advertisement Distribution strategy Positioning Competitors Challenges and opportunities

HISTORY

In 1990,Pakistan introduced its first mobile phone service called “paktel”. After eleven years in 2001, a new circular company with GSM technology came in the market and they named it UFONE. UFONE targeted the middle class, by introducing low rates and different packages. UFONE recently started GPRS through which users can connect themselves to the global village via internet , also introduce multimedia messaging services and world wide SMS.

VISIONTo be the best circular option for you.

MISSIONUFONE mission is provide the best services with best coverage that would eventually generate profit for the company and its stake holders.

SLOGANIt’s all about you.

MANAGEMENT HIRARCHY OF UFONECEO

HOD

Assistant Managers

Senior Executives

Management trainees

Internees

PROMOTIONAL ACTIVITES

UFONE’S former positioning statement

“every body loves to UFONE prepay”

UFONE’S new positioning statement

“its all about you”

PROMOTIONAL ACTIVITIESUFONE’S old logo

UFONE’S new logo

PRODUCT

UFONE prepaid connection is a complete communication solution.

Short messaging service ( SMS and international SMS )Circular line identification Call waiting Voice mailPhone book saver

PRICEIn a price, UFONE is providing different packages to its

customers like other networks. The detail of packages are as follows.

30 sec packageUth non stop offer UwonTension freeSuper callLadies package

PRICING STRATEGY

UFONE follows market penetration pricing strategy to meet the customer needs and ever changing price competition.

Price has always been the core differentiation of UFONE.UFONE is the who is offering least call rates off – network.

UFONE ADVERTISE IN FOLLOWING MEDIA TYPES:

Print media Broad cast mediaDisplay mediaOnline mediaEvents

Message format:

The format of UFONE’s advertisements has always been very colorful and eye catching

The shocking Orange & Green colors used by UFONE have always attracted people

These colors look beautiful on wall printing of UFONE.

UFONE is a heavy spender on Advertisements. Owing to the growing competition in cellular telephonic services, UFONE strategize to increase its effect on market through aggressive promotion & advertising.

UFONE has its own advertising department because its packages change by time to time.

UFONE advertising department is responsible for making ads and promotion.

UFONE’s ADVERTISING OBJECTIVES

UFONE informs its customers about new or available services UFONE seeks to persuade people to purchase their service or

switch to their connection from other connections

UFONE’s ADVERTISING BUDGET

A single UFONE advertisement played 15-20 times per day on a TV channel costs millions of rupees varying with the time of day when it is played. UFONE spends about 20% of its profit on advertising and sales promotion

The basic target market of UFONE is the “YOUTH”

DISTRIBUTION STRATEGY

UFONE franchises help their customers all the time. Offer efficient and friendly customer services trough 200 + sales and customer service centers across Pakistan.

UFONE would introduce this service with the following ways. UFONE offices UFONE franchises

POSITIONING

UFONE position themselves emotionally, functionally are on the basis of brand quality.

UFONE is still a market challenger, so UFONE position itself on the basis of its services.

Competitors

Mobilink TelenorWaridZong

CHALLENGES AND OPPORTUNITIES

There are 5 major competitors of UFONE. The economic condition of Pakistan is not good a change in government

policies is threat for UFONE. There are many network in market which have more experience the

UFONE. UFONE has opportunity to expand its service in people. UFONE has faster

market growth. UFONE can become a market leader with this service.

THANK YOU FOR YOUR ATTENTION ANY QUESTION