marketing to youth @ i cafes

Post on 26-Jun-2015

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Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities.Contact, communicate, engage, drive trials and retain your consumers with an enhanced ROI driven plan for the youth consumer.

TRANSCRIPT

I spend 45 minutes+ a day on the net

I Game, OnlineI GOOGLEeverything

I’m social FB, Twitter, G+

My copy AVATAR, goes every where with me that’s my movie

I Buy online

I’m on Pre Paid

390 million social networking users

Shoes

I’m a movie buff read all reviews

online

online deals

I browse on Firefox

I chateCommerce

I’m a PHONE junkie

I’m a shopaholic

I’m corporate honcho in the making

Youth @ I cafes – Shared Computing is My space

 Tata Consultancy Services,2010

Acc

ess

Patt

ern

Acc

ess

Patt

ern

What Are they doing Online @ icafes?

Blogging

Searching Reading

Playing

Viewing

Listening

Tagging

Buying

Selling

Uploading

Downloading

Writing

Creating

Networking

Podcasting

Discussing

Debating

Vodcasting

Chatting

Talking

ALSO!

They are Listening, Talking, Engaging Making up their minds

& Trying stuff that’s cool

Number Pulse

Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going

global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 19 Lac Global Indians every day across 50+

cities.

They are consuming! – Youth & brands

*Hindustan times youth survey 2011

They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfriend (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage.

They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfriend (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage.

Engagement Strategy…

Engage

Inform Prompt Trials

RETAINRETAIN

Reward

@IcafesCafé BrandingCafé Branding

PC BrandingPC Branding

Online Engagement

Online Engagement

Product DemosProduct Demos

Product TrialsProduct Trials

CTA + FeedbackCTA + Feedback

Consumer AquisitionConsumer Aquisition

The BEST FITS

Your Audience? To Reach outmail to: strategist@pulpstrategy.com

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