meeting expectations: attracting the right talent for your company culture

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Meeting Expectations: Attracting the Right Talent For Your Company Culture

ERE November 10, 2010

Meeting Expectations: Attracting the Right Talent For Your Company Culture

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•  Communicating our people brand •  Our Culture •  Mission Goals and Values

•  The Candidate Experience •  Career Site •  Social Networking •  Feedback

71% join an organization based on the talent brand. 75% base their decision to stay with an organization on the talent brand. Human Capital Institute

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“Your brand is what people say about you when you've left the room.”

- Larry Ellison, CEO Oracle

AT HYATT, HOSPITALITY ISNN’T JUST A BUSINESS; IT’S A CALLING.

It’s a calling evidenced in the thousands of decisions and interactions made everyday

by passionate employees throughout our company. Because hospitality is the core

of who we are, it extendeds well beyond our guests. Our unique brand of authentic

hospitality is also experienced by our employees.

We do this by infusing every facet of the

Hyatt employee experience with the same degree of hospitality that we show our

guests.

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Mirroring the Guest Experience

The Hyatt People Brand 6

Introduc*on   Welcome   Working  Together   Growing   Thank  You    

Reserva*on   Check-­‐In   Interac*ons   Loyalty   Thank  You    

Guest Experience

Employee Experience

Expose candidates and employees to our culture of Authentic hospitality.

Connec&ng  our  brand  to  the  recrui&ng  process.                              

External Touch Points: The first time a candidate comes into contact with your brand. Career Site, Search, Social Networks, Ads, Customer etc.

Applica&on  Process:    From  Applying  on-­‐line  to  interviewing  in  person.  How  are  you  communica*ng?  

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External Touch Points Can they find your jobs?

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Your Career Site

External  Touch  Points  

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Average 4,000 visits per week

Social Networking

External  Touch  Points  

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Authentic

Marketing

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Average  user  spends  421  minutes  on  Facebook  per  month,  which  amounts  to  more  than  14  minutes  per  day.  

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YouTube Video Search

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Application Process Communication

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Are these your candidates?

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Company  Culture  

Embedded    Candidate  Experience    

Career  Site  

Ability  to  find  jobs  

Accessibility  –  Mobile  

Applica*on  Process  

App.  Status/Comm.  

Interview  Style  

Assessments  

What do I do now?

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Test your own recruiting process

•  Does your recruiting process support your brand?

•  Do you survey your new hires on their experience?

•  How quickly does your company get back to candidates?

•  Is your company utilizing Social Networking or mobile?

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Questions

How to contact me? Text the word “rgoldberg” to 50500

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