millainen it arkkitehtuuri tukisi hajaantuneen tuotetiedon näkyvyyttä paremmin

Millainen IT-arkkitehtuuri tukisi hajaantuneen

tuotetiedon näkyvyyttä paremmin – esimerkkinä myynnin näkyvyys

Henri Hämäläinen

Contribyte Oy

»Tuotetiedon hajautuminen eri

järjestelmiin

»Teknologiavaihtoehtoja ongelman

ratkaisuun

»Käytännön ratkaisu

What product information is

really all about?

Product marketing

Product

marketing

Physical

product

or

service

Website

Brochures

Pricing

Packaging

Social mediaNewsletters

Pictures & videos

Product sales

Product

marketing

Physical

product

or

service

Product

sales

Sales presentationsTechnical details

Roadmap

Pricing & discounting

Features & variants

Customer information

Product

marketing

Physical

product

or

service

Product

sales

Customer

information

Contact information

Potentials

Meetings

Installed base

Sales history

Product delivery

Product

marketing

Physical

product

or

service

Product

sales

Customer

information

Product

delivery

Logistics

Product variation

Product delivery

Contract details

Product manufacturing

Product development

Product

marketing

Physical

product

or

service

Product

sales

Customer

information

Product

delivery

Product

development

Project management

Change management

Quality management

HW Design

Resource management Visual Design

SW Design

Business logic

Product

marketing

Physical

product

or

service

Product

sales

Customer

information

Product

delivery

Product

development

Product creation

process

HW/SW

Change processes

Lifecyle management

Business

intelligence

Customer trends

Sell process

Product Manageme

nt

User Experienc

e

Engineering

Change Analysis Fail

ExecutionPreparati

on

• Find

• CustomerPrepare

• Sales

• Pricing

Contact• Ready

• Deliver

Delivery

EIM

ERP

PDM

Product information scatters in

time

Product information development in time

Aftersales

Maintenance

Delivery

Testing

Production

Marketing

Design

Requirements

Ideas

Product information is scattered

to tens of systems

Product

marketing

Physical

product

or

service

Product

sales

Customer

information

Product

delivery

Product

development

MS Office

documents

Marketing

Dashboards

CRMPLM

ERP

HR

BPM

CM

Project

managementPDM

Sales tool

DM

Example of sales process

problem with scattered data

Sales process example

ERP

Test mgmtPortfolio mgmt

PDM

BPM

Order

Sales

process

Sellable

itemsFeature

roadmap

Feature

status

”Only way to keep

track on everything

was to have our

own excel and

powerpoints”

CRM

Offer

Common solutions for data

visibility

Enterprise architectural solutions for data

visibility and usage

Integrating different

functions togetherEnterprise Service Bus

thinking

Reporting tools

CRM + ERP +

HR + Sales HR Sales

ERPCRM

ESB

ERP HR

CRM Sales

Reporting interfaces

Data visibility still remains

challenging

Challenges

Information needs keeps changing fast

Tool changes are hard

Information consumers are not key users of

any systems

How to serve information

consumers with IT?

Key ideas for solution

All important data available easily

All information to one common interface

Data integrity

Data should remain in the systems that they were made to

Open and flexible solution

It needs to be easy to reconfigure system and add new systems and UI components to it.

Our solution

Sales HRCRMERP

Bring data to

SharePoint UI

Read live data from

systems

Combine data

together on the fly

Navigate many

systems once

Enrich knowledge to

the data

Contribyte Asset Browser Server

DISCUSSIONS

OR WEB

CONTENT

What would user interface look

in our example case

Sales process example

ERP

Test mgmtPortfolio mgmt

PDM

BPM

Order

Sales

process

Sellable

itemsFeature

roadmap

Feature

status

”Only way to keep

track on everything

was to have our

own excel and

powerpoints”

CRM

Offer

User interface for sales process

Sellable

items

(PDM)

Feature status

(Test tool)Item details (PDM)

Orders of the item (ERP)

Offers of the item (CRM)

Phase in the

sales process

(BPM)

Feature roadmap

(portfolio tool)

NAVIGATIONPfamily

P1P2P3

New ideas

(discussion forum)

Example screenshot

Contribyte Asset Browser

Navigation Product information

Sales report

Feature status as

traffic light

External link to

standardization

Documents related

to the featureDiscussions related

to the product

Similar items

Thank you!

Henri Hämäläinen

Product manager, Contribyte

www.assetbrowser.com

henri.hamalainen@contribyte.fi

050 487 3291