mkt 305 fitbit flex

FitBit FlexJodi Sherman, Christy Civitanova, Tori

Krzykowski, Grace Burkard

❖ Our Target Market❖ Market Profile ❖ Positioning Statement❖ Product/Service❖ Distribution ❖ Promotion

Agenda

❖ 35-44 year old mothers❖ Household income: $75,000-$100,000❖ Average of 2 children❖ Tech-Savvy❖ Employed and heavily involved

Our Target Market: Susan

Susan’s Profile

Susan’s Profile

Susan’s Profile

To moms like Susan, the Fitbit Flex band is a stylish

device that tracks movement and assists in

maintaining a healthy lifestyle that is convenient and

relieves Susan from the burden of keeping track of her

daily activities.

Positioning Statement

Product/Service

Product/Service

Product/Service

Distribution

$100- Fitbit and chip$195- Tory Burch$30- 3 pack bands

Price

❖ fitbit should regularly post on their social media pages

Promotion

❖ Facebook should be the primary platform➢ Updates➢ Encourage

Communication➢ Receive relevant

feedback and suggestions

Promotion

Promotion

❖ Monthly photo sharing competition

❖ Winner receives new color band for their fitbit

❖ Encourages participation and increases brand awareness

Promotion

Questions?