mobile advertising at seznam.cz

Mobile Advertising

Hi, I am Petr

Do not expect any revolution.

Why mobile?

People, people, people…2+mil. per Month

Reach. 7 from 10 mobile PVs are on Seznam

More important is the behaviour and activity

Nearly third page views are on mobile

Search, more than 10 %

Buying via mobile? Almost none?

Mobile is primarily source of inspiration. It is a place where you can inspire the people.

69 % people are using their phones during shopping

Ok, That is nice…Tell me more. How can I inspire the people

All around us is tuns of information

Your ad should be different and should be fun

Interactive, fun, simple, touchscreen

Interactive, fun, simple, touchscreen, visible

Not bad, but we can do much more

interactive, more info in one place, visible, no web

fun, video, story, emotion

game, fun, big impact, emotion, different

Connect things together. Mobile advertising is a part of marketing, not separate part. It has different role in your campaigns, in your live. Think about it.

everybody has mobile, be there where people are, it is not easy to take someone, let people play with your brand

Many thanks. Follow me on twitter, contact me vie email, phone.