monday, february 8 fallacies notes pal beg last article in packet. start pal beg for another article...
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Monday, February 8
• Fallacies Notes
• PAL BEG last article in packet.
• Start PAL BEG for another article in the packet.
http://www.youtube.com/watch?v=omnOhzOyAIo
Logical Fallacies
• Logic = something that makes sense
• Fallacy = an argument that sounds true but isn’t necessarily the truth Strategies and techniques used to persuade readers and viewers.
•Also know as: “faulty logic of reasoning”
The Bandwagon
• “Everyone’s doing it!”
• Example: Everyone wears “tommy” perfume, you should too!
Broad Generalization
• Making a general statement with too little evidence.
• Example: All teenagers spend too much time watching TV.
Oversimplification
• Making a complex issue seem really simple.
• Example: To be successful in life, you simply need a nice smile.
Testimonial/Transfer-Association
• Using the opinion of someone who is not an expert or showing a famous person who “uses” the product.
• Example: Eva Longoria for beauty products.
http://video.google.com/videoplay?docid=-5496957000044872557#
Appeal to Emotion
• Playing on emotions to convince .
• Common emotions:
fear, pity, ignorance,
etc.
• Example: Without your help, this child will go hungry.
Circular Thinking
• Proving your point by saying it again.
• Example: Students should have a shorter school day so that they don’t have to be in school for as long.
Either Or Thinking
• Showing only two choices: this or that.
• Example: America--Love it or leave it.
Name-Calling
• Labels or names given to viewers, listeners, and/or readers.
• Example: Any idiot can see that using this calling plan will save you money.
http://www.youtube.com/watch?v=H02iwWCrXew
Card-Stacking
• Stacking your points to persuade viewers, listeners, and/or readers without offering the other side.
• Example: No money down, no interest, and no payments until Aug, 2007!
Plain Folks
• Writing, speaking, or advertising geared towards the “average Joe,” everyday person.
• Example: Everyday people like you use our toothpaste.
False Cause and Effect
• Assuming that because one event happens after another, the first event caused the second event.
• Example: “I never had allergies problems after I switched to hardwood floors.”
http://www.youtube.com/watch?v=EY4Dp-WZwr8
http://www.youtube.com/watch?v=Rb_5Ce30ti4
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