my dell rewards
Post on 24-Jan-2015
22 Views
Preview:
DESCRIPTION
TRANSCRIPT
My Dell Rewards
Global Marketing
Objective
• To increase organic fans on page
• To create deeper engagement
• Seamless activity integration on-page
• Increase the engagement rate
2
My Dell Rewards
3
Global Marketing
4
MDR Integrated Campaigns
5
MDR Integrated Campaigns
6
Promotion using Emailers
7
Global Marketing
My Dell Rewards – Key Stats
• Average engagement rate on posts before My Dell Rewards : 2-3%
• Average engagement rate on posts post My Dell Rewards: 5-6%
• PTA increase by 150%
• Engagement rate increase by 400%
• Registrations – 17,391
• Voucher created – 1,929
• Potential Business Generated – 4.4 Crores
8
Global Marketing
My Dell Rewards - Version 3.0
9
Global Marketing
MDR - Mobile Application
10
Global Marketing
Click here to check out the detailed video presentation
Global Marketing
Thank You
top related