myth-busting trailblazers by pradeep anand
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Pradeep AnandIIMpulse Texas Conference, “Blazing New Trails”March 2012pa@seeta.com; www.seeta.com; +1 281 265 9301
Introduction
The Myth
Myth Busters I Experienced
Characteristics of Myth Busters
A Market Characteristic that Helps Myth Busters
Close
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 2
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 3
1978
1994
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 4
1. Take Advantage of Market Activity
2. ImprovePricing
Effectiveness
5. IntroduceNew Products
4. EnterNew Markets
3. IncreaseMarket Share
5© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301
Competition
Customers
Company
Climate
Strategy&
Tactics
Where are we? Where can we go? How do we get there?
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 6
“You take it on the teeth”
“The first one guy through the wall…it always gets bloody. Always.”
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 7
Research into the history of 66 industries found that companies get limited rewards from being pioneers
Many companies believed to be trailblazers were in fact late arrivals: Kodak in cameras, Xerox in photocopiers, Apple in personal computers
Only Fast Followers Succeed!© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 8
Blazes a trail to guide others
Explores untraversed regions to mark out a new route
Member of a military unit usually of construction engineers
Originates or helps open up a new line of thought or activity or a new method or technical development
First to settle in a territory
Plant or animal establishing itself in a bare, barren, or open area and initiating an ecological cycle
9© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 10
My Friends from IIT Bombay
Robert E. Brooker, Jr. (NL Industries)
The Landmark Graphics Team
Rich Neuffer (Harsco)
My Mother11© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 12
Hindu College Cultural Festival
Beat St. Stephens (and Shashi Tharoor)
on home turf
Me
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 13
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 14
IIMAIIMC
Me
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 15
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 16
AmarBhide
JairamRamesh
BharatDesai
Bernard D’Mello
NandanNilekani
Hemant Kanakia
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 17
Opens up new line of thought
Explores untraversed
regions
Opens up a new line of activity
Blazes a trail to guide others
Opens up a new line of technical
development
Opens up a new line of activity
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 18
He was intoDisruptive Technology
beforeDisruptive Technology
was cool
We went fromDisruptive Technology
toDisruptive Behavior
RobertE.
Brooker Jr.
Helped open up a technical development
with a new line of thought, activity and new methods
>$2 Billion division
@ Halliburton
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 19
John Mouton
Roice Nelson
Andy HildebrandOpened up a technical development
with new thought and new methods
Opened up a technical development
with new thought and new methods
Opened up a technical development
with new thought and new methods
Twice;Second Act: AutoTune
>$800 Million division
@ Halliburton
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 20
Initiated an ecological cycle in barren areas
Aggressive Growthof
Mature Technologies
Client since 1996
RichardNeuffer
As a teenager, participated in the Satyagraha movement; jailedWorking woman at eighteenStarted in market research in early 1950sLed field research teams for most major consumer products through the 1970sModel example of balancing work and homeIrony: She was an introvert!
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 21
Bhanumathi Anand
Blazed a trail to guide others
Perceive World Differently
Imagine a Different Reality
Overcome Fear of Failure
Possess Social Skills
Patient and Persistent
Continuously Improve Expertise
Ethics/Integrity
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 23
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 24
Trailblaze
rs’ S
ucce
ss
Venturesomeness* of CustomersHigh Low
High
Low
In the gamefor the long haul
*Concept borrowed from Amar Bhide
© Pradeep Anand; www.seeta.com; pa@seeta.com; +1 281 797 0797 25
You may be sitting/standing next to a successful trailblazer
Or his father
Pradeep AnandIIMpulse Texas Conference, “Blazing New Trails”March 2012pa@seeta.com; www.seeta.com; +1 281 265 9301
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