nca what is communication - wordpress.com · what is communication? ... message) to the other...

Home

What  is  Communication?

The  discipline  of  communication  focuses  on  how  people  use  messages  to  generatemeanings  within  and  across  various  contexts,  cultures,  channels,  and  media.  Thediscipline  promotes  the  effective  and  ethical  practice  of  human  communication.

Communication  is  a  diverse  discipline  which  includes  inquiry  by  social  scientists,humanists,  and  critical  and  cultural  studies  scholars.  A  body  of  scholarship  andtheory,  about  all  forms  of  human  communication,  is  presented  and  explained  intextbooks,  electronic  publications,  and  academic  journals.  In  the  journals,researchers  report  the  results  of  studies  that  are  the  basis  for  an  ever-­expandingunderstanding  of  how  we  all  communicate.

Transactional  Model  of  Communication    

The  transactional  model  of  communication  is  a  graphicrepresentation  of  the  collaborative  and  ongoing  messageexchange  between  individuals,  or  an  individual  and  a  groupof  individuals,  with  the  goal  of  understanding  each  other.  Acommunicator  encodes  (e.g.,  puts  thoughts  into  words  andgestures),  then  transmits  the  message  via  a  channel  (e.g.,  speaking,  email,  textmessage)  to  the  other  communicator(s)  who  then  decode  the  message  (e.g.,  take  thewords  and  apply  meaning  to  them).  The  message  may  encounter  noise  (e.g.,  anyphysical,  psychological,  or  physiological  distraction  or  interference),  which  couldprevent  the  message  from  being  received  or  fully  understood  as  the  sender  intended.Click  on  the  image  to  enlarge.

Areas  within  Communication  

Areas  of  emphasis  differ  from  one  institution  to  another,  but  listed  below  are  some  ofthe  most  common  areas  of  study:

Applied  Communication  -­  The  study  of  how  communication  theory,research,  and/or  best  practices  help  inform  knowledge  and  theory  aboutcommunication  for  practical  issues.  

Communication  Education  -­  The  study  of  communication  in  theclassroom  and  other  pedagogical  contexts.  

Communication  Theory  -­  The  study  of  principles  that  account  for  theimpact  of  communication  in  human  social  interaction.

Electronic  Media  -­  The  study  of  radio,  television,  media  technology,  andweb  design  with  streaming  audio  and  video.  

Health  Communication  -­  The  study  of  communication  as  it  relates  tohealth  professionals  and  health  education,  including  the  study  ofprovider-­client  interaction,  as  well  as  the  diffusion  of  health  informationthrough  public  health  campaigns.

International  and  Intercultural  Communication  -­  The  study  ofcommunication  among  individuals  of  different  cultural  backgrounds,including  the  study  of  similarities  and  differences  across  cultures.  

Interpersonal  Communication  -­  The  study  of  communication  behaviorsin  dyads  (pairs)  and  their  impact  on  personal  relationships.

Language  and  Social  Interaction  -­  The  study  of  the  structure  of  verbaland  nonverbal  behaviors  occurring  in  social  interaction.

Legal  Communication  -­  The  study  of  the  role  of  communication  as  itrelates  to  the  legal  system.

Mass  Communication  and  Media  Literacy  -­  The  study  of  how  massforms  of  communication,  such  as  print,  radio  and  television  disseminateinformation  and  influence  society.

Mediation  and  Dispute  Resolution  -­  The  study  of  understanding,management,  and  resolution  of  conflict  within  intrapersonal,interpersonal,  and  intergroup  situations.

Organizational  Communication  -­  The  study  of  processes  used  toanalyze  communication  needs  of  organizations  and  social  interaction,including  how  to  improve  communication  between  supervisors  andemployees.

Performance  Studies  -­  The  study  of  components  such  as  performer(s),text,  audience,  and  context  within  the  communication  discipline.  

Political  Communication  -­  The  study  of  the  role  that  communicationplays  in  political  systems.

Public  Address  -­  The  study  of  speakers  and  speeches,  including  thehistorical  and  social  context  of  platforms,  campaigns,  and  movements.

Public  Relations  -­  The  study  of  the  management  of  communicationbetween  an  organization  and  its  audiences.

Rhetorical  Criticism  -­  The  process  of  defining,  classifying,  analyzing,interpreting,  and/or  evaluating  rhetorical  artifacts.

Semiotics  -­  The  use  of  verbal  and  nonverbal  symbols  and  signs  inhuman  communication.

Small  Group  Communication  -­  The  study  of  communication  systemsamong  three  or  more  individuals  who  interact  around  a  common  purposeand  who  influence  one  another.

Speech  Communication  -­  The  study  of  the  nature,  processes,  andeffects  of  human  symbolic  interaction.  While  speech  is  the  most  obviousmode  of  communication,  human  symbolic  interaction  includes  a  variety  ofverbal  and  nonverbal  codes.

Theatre  and  Drama  -­  The  study  and  production  of  dramatic  literature.  

Visual  Communication  -­  The  study  of  visual  data,  such  as  architecture,photography,  visual  art,  advertising,  film,  and  television  as  it  relates  tocommunication.

 National  

Communication  Association  

1765  N  Street  NWWashington  DC  20036inbox@natcom.org    

Telephone:  202-­464-­4622FAX:  202-­464-­4600

   ©  2014  NationalCommunicationAssociation