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NOVASORGANIZAÇÕESPARAUMANOVAERAMODELOSDEINOVAÇÃOEGESTÃODAMUDANÇAGuilhermeVictorino,ProfessorNOVAIMS
GuilhermeVictorinoProfessorAuxiliar Convidado
NOVAIMSeNOVADOCTORALSCHOOL
Telco’s- eHealth ProjectMinistério daSaúde
Diretor MarketingHPPSaúde (Lusíadas)ProfessorUniversidade NOVAdeLisboa
HOW DO YOUDEFINE INNOVATION?
INNOVATION
Innovation:
everyone wants it, few know how to define it, and even fewer know how to do it well.
5COMMONCHALLENGES
1. Weaskforinnovationbutpeoplekeepdoingthesamethey’vealwaysdone
2. It’snearlyimpossibletoinnovateinoursector
3. Wedon’thaveenoughtimetoinnovate4. We’retoofocusedonthepresent5. Wedon’thavetherightpeople(we’re
notcreative)
InnovationChallenges!
Question:What is innovation?
Answer: “significant”positive change”
Innovation& Behaviour
“Innovation is the introduction of change into inherently stable systems. You must manage it, or prepare for disappointment
— ME, from PAINFUL EXPERIENCE
“a threat to our status can activate the same networks in the brain as a threat to our life”
David Rock
when doctors tell heart patientsthey will dieif they don't changetheir habits,howmanny change?
1in 7
Desire and motivation aren't enough:even when it'sliterally amatter of life or death,the ability tochange remains maddeningly elusive.
Given that the statusquois so potent,howcanwe change ourselves and ourorganizations tobe moreinnovative?
HOW TO CREATE A CULTURE OF INNOVATION??
MOSTORGANISATIONSHAVEBEENDESIGNEDTOSOLVEYESTERDAY’SPROBLEMS,RATHERTHANCAPITALIZINGONTODAY’SOPPORTUNITIESTOEFFECTIVELYCONFRONTTHEISSUESOFTOMORROW
Sixmindsetshifts
Peter Coughlan(Lisbon,Dec.2013)
1. fromknowingtobeingcurious2. fromskepticaltooptimistic3. fromquantitativetoqualitative4. fromjudgmentaltoempathic5. fromabstracttoconcrete6. fromplanningtoexperimenting
InnovationChallenges!
OPEN INNOVA
TION
CONSULTANTS
INNOVATION
TEAMS
IDEAS & INSIGHTS ENGINE
Knowledge Management Platform
The future challenges are complex and need radical multidisciplinary colaboration, co-creation and creativity skills and…
TogetherEveryoneAchievesMore
obrigado!
gmvictorino@novaims.unl.pt
www.designthinkingportugal.pt
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