ohio alumni conference

Socialmediain 90@danfarkas

#ohioalumni

What will you learn in 90 minutes?

• You will learn how communication theory still applies in this crazy digital world.

• You will learn how PDSA will change your life.

• You will learn what key concepts drive in the social space.

• You will have a plan to make your social media outreach better in the next week.

How did communication begin?

We like pictures

We like hearing things.

Then we got visual.

Then we found a way to watch on demand

The internet changed communication.

The internet realized plain copy was boring.

mark cuban changed the game

Internet killed the video star.

Think of the social media explosion

• MySpace was about copy.

• Facebook promoted photos.

• MySpace countered with audio.

• Facebook made video more accessible.

• MySpace got creepy.

• Facebook won.

Do we see a trend?

• Copy First

• Images Second

• Audio Third

• Video Fourth

• Legit Interaction Always

What does this guy have to do with social media?

Plan, do, study, act

• Plan

• Do

• Study

• Act

@danfarkas #ohioalumni

Create content buckets

• Find four of five areas that you think would be of interest to your intended audience.

• Think “We.”

• Don’t think “Me.”

@danfarkas #ohioalumni

Personal bucket ideas to consider

• Home

• Treasure

• Tradition

• Success

• Action Reaction

• Capture The Moment

@danfarkas #ohioalumni

What can cm punk teach you about social media?

http://www.youtube.com/watch?v=5OfSR68tEzs

@danfarkas #ohioalumni

What can nic cage and the guy from storage wars teach you about social media?

@danfarkas #ohioalumni

Find a blue bookwin ten bucks

@danfarkas #ohioalumni

tradition

success

• What are you doing well?

• What are your alumni doing well?

• What are others in your community doing well?

• Don’t be Debbie Downer….

Capture the moment

@danfarkas #ohioalumni

Capture ohio pride

Capture ohio tradition

So now what?• Get into groups.

• Create a PDSA cycle for next week.

• Think about content buckets.

• Think about evaluation.

• We report in 10.

@danfarkas #ohioalumni

What do I hope you learned in 90 minutes?

• You learned how communication theory still applies in this crazy digital world.

• You learned how PDSA will change your life.

• You learned what key concepts drive in the social space.

• You have a plan to make your social media outreach better in the next week.

I never say goodbye

• farkas@ohio.edu

• @danfarkas

• http://www.linkedin.com/in/danfarkasinteractive

• (614) 668-8921.

• http://www.slideshare.net/DanFarkas1975