olivia humphrey understanding the marketplace, part two
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RESOURCE“EXPERIENCE”RATHERTHANDELIVERY
BYOLIVIAHUMPHREY–CEO,KANOPYNISO’SUNDERSTANDINGTHEMARKETSEMINAR
MARCH152017
Intheannualsofinnova/on,newideasareonlypartoftheequa/on.Execu/onisjustas
important.-WalterIsaacson,SteveJobsBiographer
OurAudience
OrMaybeThis?
OrPerhapsThis?
CompePngforASenPon
UX/UI
Discovery–PersonalizaPon
Discovery–RelatedFilms
Discovery–ExtendingtheRange
AccessEverywhere
TheContent
Talent
Diversity
Independence
Innova/ondis/nguishesbetweenaleaderandafollower.-SteveJobs
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