online video & social media: the powerful one-two sales punch
Post on 28-Jan-2015
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SECRETS OF SOCIAL VIDEO
Supercharge Your Sales with the
Power of Video and Social Media
What we’ll cover…
YouTube as a social network
The power of video and social media
Using other “visual” social platforms
New uses for “social” video – 5 Easy Pieces
Workshop: Let’s make a social video!
Lou who?
20+ years in the TV business (Fox, E! Entertainment TV)
Have been doing video marketing since before YouTube!
Experienced marketing and branding executive
First things first…
You
have to
change
the way
you
think
about
video!
Stop thinking of video as some big,
techie production, and start thinking of
it as a simple way to connect!
Video comes in many forms… Slide
shows, photo montages, live webcasts,
video email, video conferencing
Video myths & misconceptions:
Video is too techie
Video is expensive
Video needs to be slick
YouTube is for kids
It couldn’t be simpler
Most tools are free!
Content trumps quality
YouTube is mainstream
Perception Reality
Video Marketing Rocks!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
If a picture is worth 1,000 words…
One minute of video is said to be worth
1.8 Million words! – Forrester Research
Why use video?
Why use video?
Why use video?
Why use video?
Video is the future It’s time to lead, follow or get out of the way!
The Video/Profit Connection
Use video to establish an immediate, personal and powerful
connection to your clients and prospects
Video accelerates the sales process
Video dramatically increases the “know, like & trust” factor
Video breaks through the clutter and makes you more
memorable…
© Lou Bortone
(Almost) All Roads Lead to YouTube
You gotta start with YouTube
Great “headquarters” platform for your videos
Easy, one-click sharing from YouTube
Free video hosting
A great place to connect and “be social”
YouTube as a Social Medium
YouTube is social!
YouTube is interactive
YouTube is two-way conversations
YouTube is easily shareable
YouTube allows you to friend, subscribe, share, like,
respond, email, embed, comment, add to playlist, and
even start a Google+ hangout!
YouTube is Social!
Speaking of YouTube…
Second largest search engine
Broad demographics (18 – 54)
2 BILLION views per day!
35 hours of content uploaded every minute
94 of AdAge’s Top 100 advertisers have run
campaigns on YouTube
YouTube 101
Be consistent – One & Done doesn’t work
Always include a compelling call to action
Upload right – Keywords in title, etc.
Add captions/annotations
Edit if necessary – right on YouTube
Share to Facebook, Twitter, etc.
If you are using your own player…
Be sure to add SHARE buttons to encourage video
pass-along
The easier you make it for viewers to share your
videos, the more chances you have to generated
views and engagement!
3 ways to create your own video player:
EasyVideoPlayer.com
EasyWebVideo.com
Wistia.com
Video and Facebook
Facebook is the 3rd largest site for watching videos!
My favorite place to post videos!
Ideal for comments, sharing and tagging
Tag with care!
Video on Facebook
Video on Facebook
That’s social media engagement!
Video Montage
OneTrueMedia.com
Video Montage
Stupeflix.com
Video Montage
Stupeflix.com
Video and Twitter
1 AutoShared Tweet results in 6 new
YouTube Sessions!
Video and Twitter
Twitter drives video viewing
Ideal for video sharing and engagement
Shorten your video links for better sharing
Videos posted from YouTube to Twitter can be
viewed “in stream,” i.e. without leaving Twitter
Video and Twitter
Video and LinkedIn
Yes you can share video on LinkedIn!
Share from YouTube to LinkedIn
Connect a SlideShare.net account to LinkedIn
Video and LinkedIn
Video and LinkedIn
Video and LinkedIn
Video and Pinterest
Video and Pinterest
Video and Pinterest
Video and Google+
Video and Google+
Other Social Video Platforms
Webcasting – Livestream.com, Ustream.tv
Video conferencing – Skype, Oovoo, Google+
Presentation sites – Slideshare.net, Sliderocket.com
Video email – MailVu.com, Eyejot.com
5 Ways to Make Social Videos
1. Power Up Your PowerPoint
2. Photo Video Montage
3. Video Interview Nirvana
4. Share the Love with Livestream
5. Connect with Video Email
5 ways to make social videos #1
PowerPoint to Video
Create your PowerPoint
Use Keynote if you’re on a Mac
On PC: Go to “Slide Show” Record Narration
Record finished presentation on Camtasia (optional)
On a Mac: Even easier!
Save as a video file
Add your voice!
Keynote for Mac
5 ways to make social videos
Share with the world via Slideshare.net
SlideShare: A sleeping giant!
Just acquired by LinkedIn
Upload any PPT or PDF presentation
Free and easy-peasy!
Add to your LinkedIn profile
Secret Tip: You can also upload Videos!
Massive exposure!
Slideshare.net
Slideshare.net
Slideshare: Just Add Video!
Connect to LinkedIn!
5 ways to make social videos
Impress with Prezi.com
“Moving” presentations
Makes presentations more dynamic
Easy to use – start with templates
Share to Twitter & Facebook
iPad version
Prezi: “Moving” Presentations
© Lou Bortone
5 ways to make cool videos #2
Montage Mojo with Animoto & Company
Use an easy video creation site
Animoto.com
OneTrueMedia.com
SlideMotion.com
Stupeflix.com
Animoto.com Rocks!
© Lou Bortone
SlideMotion.com
Stupeflix.com
OneTrueMedia.com
5 ways to make social videos
You type, they talk…
Let your cartoon characters do the talking!
Text to voice websites
Limited only by your imagination
Two sites are GoAnimate.com & Xtranormal.com
GoAnimate.com
GoAnimate.com
Xtranormal.com
Xtranormal.com
5 ways to make social videos #3
Live Video Interviews
Use Skype, Google Hangouts or Oovoo.com
I do interviews via Oovoo, and run a back-up recording
on Camtasia
Live Video Interviews
5 ways to make social videos #4
Connect with Webcasting
Live stream video viewing is up by 648% this year! (comScore)
You can launch your own Web TV channel instantly (free!)
Go live on the web anytime, anywhere
Two big players are Ustream.tv and Livestream.com
5 ways to make social videos #5:
Engage with Video Email
Video in email can double your email open rates!
According to Small Business Trends, Video in email increases click
through rates by a whopping 96%!
Want more response?
Put video in your email!
Two free ways to do that include:
mailVu.com and Eyejot.com
MailVu.com
© Lou Bortone
Eyejot.com
Video Marketing Strategy
Reality Check: All of
this is useless without
a PLAN!
Video Marketing Strategy
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts, etc.
© Lou Bortone
Thank you!
Questions?
vip@loubortone.com
@loubortone on Twitter
www.FacebookLou.com
Let’s Connect!
lou@loubortone.com
www.LouBortone.com
www.TwitterLou.com
www.FacebookLou.com
You can find a copy of this presentation here:
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