openhci'14-day4-宋恆-互動廣告創意

Post on 11-Aug-2014

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• Pay Per Laugh

• Misereor - The Social Swipe

• Hands On Search

透 過 各 種 思 考 工 程

建立穩固的基石

策略擬定

T.A.

市場分析 趨勢觀察

=

=

U B Unique

Unique

O Offering=

Double A:

: :

: ¼ : ¼

Engagement Idea

(Consumer Insight) (Unique Brand Offering)

輕鬆玩造型

Engagement Idea

(Consumer Insight) (Unique Brand Offering)

掰斷壓力

Engagement Idea

(Consumer Insight) (Unique Brand Offering)

隨處啟動精彩運動

Engagement Idea

• Shadow QR Code

• Nivea Solar Ad / Protection AD

• Beck's Playable Poster

• "BANANA TROPHY" in TOKYO MARATHON 2014

• Nike 10k - Hi5

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