osterwalder's canvas, accept no subsitutes
Post on 19-Jan-2015
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Osterwalder’s Business Model Canvas
Accept no substitutesAll imitations are just that.
• Gives a sense of the organization required to deliver a product or service that will be valued by a customer (a mutual beneficiary)
• Value to the customer is derived from the transformation in their experience or manner of living, which is the effect of the product/service
Creating satisfaction, delight, happiness.Removing dissatisfaction, unhappiness, sources of frustration. Removing obstacles to others achieving good.Making improvements.Solving problems by designing and implementing solutions.X Problems may not be obvious.
Value is derived from ‘doing good’
solution toa problem
Enterprising person(EP)
Problem owner(PO)
Solution anchors EP/PO in an intimate (emotional) relationship
mktmkt
C3marketmaking
C2
organisationmaking
Information gatheringfeedback channel
Material distributionand information broadcastchannel
Material supplier
Knowledge/informationsupplier
££
C1
Solution making
EPEP
EP=Enterprising person
POPO
PO=Problem owner
solsol
Activity ismanufacturing
Activity ismanufacturing
IDEF (0) System mapping (input – output model)
outputInputscomponentsRaw materials
Stripped of itsValue Proposition?
Information/knowledge required to control the activity
People with knowledgeSkills/Experience
machines./toolsdevices
Facilities/Offices/labs
RESOURCES
Fully exploiting the value of a solution
mktmkt
C3marketmaking
POPOsolsolEPEP
Information gatheringfeedback channel
Material distributionand information broadcastchannel
Value to the customer is derived from the transformation in their experience or manner of living, which is the effect of the product/service
BUSINESSADMINISTRATION
What is a hat a solution to?
I will help you create and maintain an identity, help you identify with your ‘tribe’.
METAL COATED COMPONENTS-VALUE PROP?
Extend the life of components
We are manufacturers, we doCoating (nickel, moly, nylon)
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