palestra games plus - juliano kimura - inovadores espm
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Como aprovar?
O MUNDO ANTES DA FAZENDINHA
http://www.johntyman.com/africa/31.html Enkeshui
ENKESHUI
http://lissnup.wordpress.com/2012/01/07/ Dorna Bazi
DORNA BAZI
O fator cultural dos jogos
Andreas Stock, Headhunter Europeu, professor da
Gameschool e CEO da Stockjogos
“Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através
de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”
Epidemia – Corrupted Blood
PRIMEIROS GAMES
Batalhas medievais
1. Administrar seus recursos
2. Construir suas estruturas
3. Preparar seu exército
EVOLUÇÃO NA GESTÃO DE COMUNIDADE
Pesquisa da Entertainment Software Association
Seria as redes sociais, a nova plataforma?
Mafia Wars: Snoop Dog
Convites
Social Games para todos os gostos
Social games, uma evolução
b
DESENVOLVER
Atributos básicos
Diversão Competição
Visual Recompensa
Perfil comportamental C
on
qu
ista
do
res • Itens raros
•Medalhas
•Troféus
•Extras
•100%
•Destravar
•Objetivos
•Missões
•Conclusão
Exp
lora
do
res • Segredos
•Áreas escondidas
•Easter Eggs
•Mapas
•Quebra-cabeças
•Códigos
• Informações fragmentadas
Soci
ais •Amigos
•Ajudar
•Comunidade
•Grupos
•Clãs
•Encontros
•Agenda
Ass
assi
no
s •Destruir
•Competir
•Vencer
•Quebrar regras
•Oponentes
•Revolta
•Ranking
•Eventos
•Caos
•Trolls
Bartle Test of Gamer Psychology
Conquistadores
Exploradores
Sociais
Sociais
Assassinos
Cuidado com as ideias megalomaníacas
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
Sobre Atividades
Checkins
Estudo
Eventos
Grupos
Residência
Interesses Curtir
Local
Notas
Fotos
Perguntas
Relacionamento
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
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• GagaVille in FarmVille, Exclusive Access to Music
MECÂNICA – Informações Fragmentadas
Informações Fragmentadas
Diversão
Desafio
SEO
Exploração
Alternate Reality Games
Quebra-cabeças
Mini games Jogos
Clássicos
Quebra-cabeças
Colaborativos de pesquisa
Missões urbanas Caça ao tesouro
Flash Mobs Grupo
investigativo
ONLINE
MUNDO REAL
INDIVIDUAL GRUPO
MECÂNICA – Nível
MECÂNICA – Medo de perder
Medo de perder
Lealdade
Influência
Engajamento
MECÂNICA – Missões
Missões
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
Recompensas Tarefas
Dificuldade
Investimento
Tempo
Presença física
Poderes especiais
Lucro
Status
Diversão
STATUS
COLABORAÇÃO
BARRA DE EVOLUÇÃO
MECÂNICA – Conquistas (Achivements)
Conquista
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
Conquistas (Achivements)
Atrair novos consumidores
• Swarm Special
• Friends Special
• Flash Special
•Newbie Special
•Check-in Special
Reter consumidores atuais
• Loyalty Special
•Mayor Special
MECÂNICA – Combos
Combos e Bônus
Diversão
Desafio
Viral
CGU
Habilidade
Status
Gamification @ Newgrounds
Crowdsourcing @ Steam
Crowdsourcing @ Steam
RECOMPENSA X ENGAJAMENTO
DIVERSÃO X
VIRALIDADE & ENGAJAMENTO
ENGAJAMENTO X
CONTEÚDO
QUAIS AS RECOMPENSAS?
QUANTO DIVERTIDO É?
QUAL O NÍVEL DE ENGAJAMENTO?
“SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi
Muito obrigado!
Juliano Kimura
akira@julianokimura.com
www.julianokimura.com
@julianokimura
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Bibliografia • A Bíblia da Inovação – Kotler e Trias
• Enciclopédia da Nuvem – Luli RadFahrer
• A Biblia do Marketing – Kotler & Keller
• http://www.julianokimura.com
• http://gamification.org
• http://games.digitalchocolate.com
• http://www.playfish.com
• http://en.wikipedia.org/wiki/Social_network_game
• http://method.com
• http://www.unilestemg.br
• http://www.inovadoresespm.com.br
• http://www.skylanders.com
• http://www.onlineuniversities.com
• http://www.insidesocialgames.com
• http://www.wcg.com
• http://pt.wikipedia.org
• http://www.buddypoke.com/
• http://investor.ea.com/
• http://www.mpogd.com/
• http://pt.bigpoint.com/
• http://www.puzzlepirates.com/
• http://www.casualgamesassociation.org/
• http://datamining.typepad.com
• http://venturebeat.com
• http://www.youtube.com
• http://mikeabundo.com
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