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Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment

Advertising

May 2, 2013

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What to Expect Today

• Quick Intro• What You Will Learn

• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…

• Q&A

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Understanding your Core Value?

• Based in Boston, MA • Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click,

Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts

• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous Service

About HireClix

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Why New Recruiting Tactics Are Needed

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Connecting with Talent When They are Ready

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Truly Connecting with Talent

Product ManagerSoftware QA Engineer Sales Exec

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LinkedIn is Effectively Universal in Recruiting

JobVite Social Recruiting Survey 2012

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Social Recruiting on Facebook & LinkedIn

• Targeted Ads Complement Recruiting Labor• Develop Unique with Ads to Start a Discussion• Leverage Keywords, Attributes & Affinities

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Targeting on LinkedIn & Facebook

Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus

Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies

What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us

Track, Manage & Optimize

Checklist for Advertising on LinkedIn & Facebook

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LinkedIn DirectAds Target Passive Candidates

Targeting Talent by Company on LinkedIn

Narrowcasted Advertising on LinkedIn

Effectively Leverage Groups

Decide Which Ads & Call to Action to Use

Decide Which Call to Action to Use

Facebook Ads Target Similar Candidates

Decide Which Call to Action to Use

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Targeting Users by Profile Information

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Facebook Ads to Target Passive Candidates

Leverage Partial Resume Profile Data

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Key Initiatives – Finding Military Engineers

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Targeting Users by Profile Information

Sourcing Veterans Through LinkedIn

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Narrowcast to Veterans through Social Media

Laser Targeting of Veterans Skills & Jobs

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Targeting Passive Candidates through Social

• Understand Your Goals • Define Who you Are Targeting• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns

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Connecting with Talent When They are Ready

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Stop Pursuing Passive Candidates???

Why you should stop pursuing passive candidates One of the most backward fads in the business world is the fervor with which companies

are pursing passive candidates, former HR executive Liz Ryan writes. Firms that use the strategy are at risk of appearing desperate and of alienating candidates who are genuinely interested in working for them. "Calling unsuspecting people at their desks and pitching them on your opportunities doesn’t make a company hipper," Ryan writes…

http://www.businessweek.com/articles/2013-05-01/the-latest-corporate-mania-snagging-passive-job-candidates#r=com-s

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Q&A

Speaker Contact Info –

Neil Costa – Founder & CEOneil.costa@hireclix.com http://www.linkedin.com/in/neilcosta

www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix