pemasaran di dunia maya (online marketing)
Post on 21-Apr-2017
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Online Activities
42%
56.10%
62.50%
69.40%
79.40%
95.90%
Chatting
Download/Upload Video
Visiting Online News Portal
Browsing
Visiting Social Media
MarkPlus Insight Netizen Survey 2013
Social Media Revolution
(video)
Awareness: Majalah, Socmed, Offline roadshow,
radio, TV
Curiosity: Search blog,
google, youtube
Share: Socmed, Offline
Consumption: Buy the product
Share & Engage: Socmed, offline
Loyalty: Beli lagi, bangun
komunitas
User Journey
How to Use Social Media to Engage With Customers
Online – Offline Balance
coolconversationslive.com
Online Promotion can be useless if you do nothing offline
References
• Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov
2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09
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