pepsi co presentation & recomendations
Post on 30-Jun-2015
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The Cola Wars Public Percep2on Shows Coke Bea2ng Pepsi…but
Pepsi May Have Lost the Cola Ba@le, but Won the War with Diversifica2on
Profitability 16.5% to 2.1% (8 x Larger)
History of stock Price for PepsiCo
Yahoo Finance 04.17.10
*Surpassed Coke-‐a-‐Cola for Total Market Capitaliza@on in 2005
PepsiCo Stock Chart 1980-‐2010
Global Recommenda2ons for Brand
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets Pepsi Must Transform Their Brand to Match Internal Ini2a2ves for a Healthier Future Pepsi Needs New Products That Match New Markets
Global Recommenda2ons for Brand
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets Pepsi Must Transform Their Brand to Match Internal Ini2a2ves for a Healthier Future Pepsi Needs New Products That Match New Markets
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets
Rich
Brand
New Products
Rich
Brand
New Products
19 Billion Dollar Brands in Food & Beverage
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Brand
New Products
G Gl bal
VS.
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Brand
New Products
G ing Gl bal
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New Products
G ne Gl bal
Global Recommenda2ons for Brand
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets Pepsi Must Transform Their Brand to Match Internal Ini2a2ves for a Healthier Future Pepsi Needs New Products That Match New Markets
Transforming the Brand
Rich
Brand
New Products
Internal Perspec2ve Public Perspec2ve
Rich
Brand
New Products
Transforming the Brand
Rich
Brand
New Products
Transforming the Brand
Global Recommenda2ons for Brand
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets Pepsi Must Transform Their Brand to Match Internal Ini2a2ves for a Healthier Future Pepsi Needs New Products That Match New Markets
Pepsi Needs New Products That Match New Markets
Rich
Brand
New Products
Brand Associa2on with Fa@y Foods
Rich
Brand
New Products
Increasing the whole grains, fruits and vegetables, nuts, seeds and low-‐fat dairy in its product porMolio
Reducing added sugar per serving by 25 percent by 2020
Reducing sodium per serving by 25 percent by 2015
Reducing saturated fat per serving by 15 percent by 2020
Pepsi Taps into the Poten2al of Sustainability
Human Sustainability
Talent Sustainability
Performance
Environmental Sustainability
Pepsi’s Sustainability
Rich
Brand
New Products
R&D Sustainability
New Sustainable Products
Pepsi Taps into the Poten2al of Sustainability
Rich
Brand
New Products
New Products that Match Emerging Needs
Innova2ons
Global Recommenda2ons for Brand
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets Pepsi Must Transform Their Brand to Match Internal Ini2a2ves for a Healthier Future Pepsi Needs New Products That Match New Markets
Questions?
Back up Slides Ahead
Rich
Brand
New Products
Pepsi Should Leverage Its Strengths to Capitalize on Emerging Markets
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