personal branding training objectives define (and discover) your personal brand promote your...

Personal Branding

Training Objectives

• Define (and discover) your personal brand

• Promote your personal brand

• Monitor your personal brand

What is a personal brand?

Start with what it is not:

• Defined by your job title

• Confined by your job description

What is a personal brand?

“ The creation of an asset that pertains to a particular person or individual … an indelible impression that is uniquely distinguishable …“

-Wikipedia

Why is a personal brand important?

•Vertical career ladders are disappearing

•Project-based economy

•Extend your reach, visibility and networking capabilities

Your new company: Me Inc.

•Your name•CEO, Me Inc.

5 great brand elements:

Associations

Position

PromisePersonality

Story

Define your personal brand

Step #1: Identify qualities/characteristics that make you distinctive

•Your greatest/clearest strength(s)?•Your most noteworthy personal trait(s)?•3 things you want someone to remember about you

Define your personal brand

Step #2: What have I accomplished that I can brag about?

• Last week?• Last year?

• Ever?

Define your personal brand

Step #3:

What do I want to be famous for?

Define your personal brandStep #4:

Summarize! Boil down your brand to it’s essence

“I love translating business problems into on-time deliverables”

“I’m a database wizard with a passion for complexity”

“I’m a strategic thinker that will creatively put you in front of your next customer”

“I’m handsome”

Promote your personal brand

Golden branding rule!

Everything you do – or choose not to do – communicates the power of your brand

Promote your personal brand

You promote your brand through your:

•Phone conversations•Email messages•Conduct/contribution in meetings•Anywhere else?

Monitor your personal brand

Get feedback on:

• Your performance• Your growth• Your value

My personal brand check-in(Thanks Tom Peters)

1.Great teammate and supportive colleague?2.Exceptional expert at something that has real value?3.Broad-gauged visionary … far-sighted imagineer?4.Business person – obsessed with pragmatic

outcomes?

Summary

As CEO of Me Inc.

•Define your brand•Promote your brand•Monitor your brand