peugeot 108 - geneva - press release

Peugeot 108 unveiled

PEUGEOT presents its all­new compact city car, the 108 Two distinct body styles, 108 Hatchback and the 108 TOP! with retractable fabric roof Characterful and chic design perfectly suited to urban journeys Packed with choice – hatchback or retractable fabric roof models, three or five doors,

exterior and interior colours with extensive personalisation Latest ‘connected’ technology, including innovative ‘Mirror Screen’ Ultra­efficient three­cylinder engines in a lightweight vehicle, from just 840kg

“In just two years, PEUGEOT has completely renewed its offering in the A, B and C segments.Today, the brand is proud to welcome the new PEUGEOT 108 to its youngest ever modelrange.”

Maxime Picat, Director General, Automobiles PEUGEOT.

“The new PEUGEOT 108 participates in the brand’s product offensive and move up­market, witha rewarding and outgoing spirit, emphasised by the personalisation schemes expected bycustomers.”

Xavier Peugeot, Product Director, Automobiles PEUGEOT.

PEUGEOT 108: meet the new star of the city“Conceived as a car from the segment above, the new 108 fits in with the values of thePEUGEOT Marque. It is balanced, elegant and refined. In a minimal volume, it marries preciselines and harmonious curves to encourage the driver to take the wheel.”

Ivo Groen, 108 Styling Manager.

Another chapter in PEUGEOT’s small car success story begins with the unveiling of the all­new108. For the first time, the brand‘s urban runabout is available in two distinct body styles – the108 Hatchback and the retractable fabric roof 108 TOP!.

At 3.47m long and 1.62m wide, it’s got the compact dimensions that will really make thedifference in town. Its reduced overhangs and turning circle of just 9.6m allow it to avoidobstacles with ease. This architecture allows the driving position to be brought well forward,providing excellent vision in every direction.

The car has been designed to excel in urban traffic. The front end is dominated by its bold grille,central beam and lower air intake, while the front lamps are firmly set into the bodywork.

Common to all trim levels, their ‘technical’ design combines smart black and chrome to give thecar a sharp and dynamic look. The upper sections contain LEDs for daytime running lights.

With its machine­finished edge, the grille surround creates a solid on­road presence and proudlyhouses the PEUGEOT name badge. The famous Lion logo sits above, central between the twobonnet lines which run up to the windscreen in one fluid movement.

From the side, the 108’s compact form is highlighted by its front and rear overhangs, bothreduced to the minimum. Access to the interior remains easy, with one or two doors on eachside that stretch almost from wheel to wheel. The car’s dynamism is underlined by a chromeblade that emerges from the front wings and extends to the bottom of the glass above.

The wraparound­style rear lights include all functionality and, with a 3D effect, make the brand’sthree­claw signature motif appear to emerge from the body. Together with the horizontal lines ofthe rear bumper, they give the car an extra perception of width. Above, the large glazed tailgateextends from the spoiler to the loading sill with integrated hinges. At the base, opaque markingsmask the load space.

The contemporary and sophisticated exterior is mirrored on the inside of the PEUGEOT 108,with a comfortable cabin that feels like it has come from a much larger premium car. It has beendesigned to be intuitive to use, with each area being allocated to a specific function andinformation brought together for easy and quick reading. The speedometer housing forms part ofthe steering column, which is adjustable for height, and covered by a cowl to ensure it is legiblein all light conditions. It comprises an analogue speedometer and an LCD screen arrangedconcentrically. Either side, extensions house the rev counter and gear shift indicator.

Once the driver is sitting in the height­adjustable seat, the various controls are all within easyreach. They include the striking 7­inch touch­screen, the starter button coupled with thePEUGEOT Open and Go system, plus the automatic air conditioning.

Behind the steering wheel are controls for the speed limiter, while the fuel filler flap opening andheated electric mirror controls are easily accessible on the dashboard. The controls for the frontelectric windows fall readily to hand, grouped together on the driver’s door panel.

For customers opting for the retractable fabric roof 108 TOP!, the electric control switch for thefabric roof – 80cm wide and 76cm long – is just above the rear view mirror. It’s possible to adjustthe opening to any position, and an aero­acoustic deflector is deployed automatically to reducecabin turbulence.

PEUGEOT 108: personalisation

“From the start of the project, we wanted to create a car that made the driver happy. With itsmany qualities, the new PEUGEOT 108 makes you smile, every day. With personalisation,everyone will have their own unique PEUGEOT 108.”

Béatrice Garric, Brand Project Manager.

The all­new PEUGEOT 108 is already packed with character, but customers can add even moreby choosing from a wide range of personalisation options. For body colour, there are eightstriking shades, including two which are exclusive to the model: Aïkinite is a golden copper, andPurple Berry, a stunning shade of violet.

Reserved for the three­door hatchback are two versions of two­tone paint, Purple Berry andZircon Grey, or Diamond White and Aïkinite. Anyone opting for the 108 TOP! model has thechoice of three retractable fabric roof colours – Black, Grey or Purple Berry.

In addition, there are seven personalisation themes, three interior ambiences and a choice of sixtrims. The Peugeot 108 will cater for every taste.

PEUGEOT 108: the connected car

“PEUGEOT 108 is the city car that is ahead of its time. Evidently it is hyper­compact; that is thebasic requirement. It takes its driver into a new era of connectivity with the Mirror Screentechnology. At the wheel, the experience is unprecedented.”Pascal Béziat, PEUGEOT 108 Project Director.

The all­new PEUGEOT 108 brings the urban car into a new era with its large touch­screen in themiddle of the dashboard. Standard from Active trim, this 7­inch display boosts the relationshipbetween car and driver to a new high. It is the interface for the audio system, trip computer andfor vehicle settings, but using Bluetooth® connectivity is also the access point for the driver’ssmartphone.

The user can connect the phone’s applications that are compatible with use in a vehicle usingMirror Screen. This function operates using MirrorLinkTM technology for telephones running onAndroid, RIM and Windows, and by AppInCar for telephones running on Apple’s iOS.

It means the touch­screen in the PEUGEOT 108 becomes a mirror image of the connectedsmartphone. The driver then operates their smartphone from the car’s touch­screen. Dependingon the telephone connected, applications can also be operated by voice commands using avoice recognition system.

For obvious safety considerations, access to applications is managed differently according tothe state of the vehicle. For example, when the car is moving, the driver can only use

applications such as navigation, or those for infotainment. This includes PEUGEOT Music, thebrand’s internet radio station.

PEUGEOT 108: driving pleasure every day

“For the buyer, the new 108 is the guarantee of the brand’s move up­market. Style, quality,equipment, engines …everything has been taken into account to satisfy the customer who hasthe feeling of driving in a vehicle from the segment above.”

Xavier Nicolas, PEUGEOT 108 Product Manager.

With its compact dimensions, the all­new PEUGEOT 108 is dynamic and agile around town,with excellent all­round visibility and practicality. For example, the PEUGEOT Open and Gosystem allows the doors to be unlocked, and the tailgate to be unlocked and partially opened,with just a press on the appropriate button.

On opening the tailgate, the parcel shelf automatically folds away against the rear screen andreveals a boot that is generous for the segment – 196 litres with the puncture repair kit, 180 litreswith the spare wheel. Loading is easy thanks to the low sill, just 77cm off the ground, and ametre­wide space between the wheel arches. The initial volume can be extended to 750 litres byfolding the 50/50 rear seat backrests forward. To do this, simply pull one of the straps accessiblefrom the boot. Inside, the PEUGEOT 108 provides several storage areas. For example, the glovebox and door pockets will take a 1­litre and 500ml bottle respectively.

A comfortable driving position is quickly found using the steering column height and seatadjustments. The PEUGEOT Open and Go system means the driver can simply press thebutton on the centre panel to start the engine. The driver can concentrate on safe driving thanksto the speed limiter and automatic lighting. If reverse gear is engaged, the reversing cameradisplays a colour image on the touch­screen.

Passengers are protected in all circumstances by six airbags fitted as standard: two frontalairbags (the passenger airbag can be switched off), two lateral airbags at the front, and twocurtain airbags covering the front and rear seats. Finally, for the safety of children in the car, thetwo rear seats are equipped with IsoFix mounts.

PEUGEOT 108: an engine to suit all uses

The 108 range is made up of four efficient three­cylinder power units: 1.0­litre e­VTi 68bhp 5­speed manual – 88g/km CO2 Stop & Start 1.0­litre VTi 68bhp 5­speed manual – 95g/km CO2

1.0­litre VTi 68bhp 5­speed electronic – 97g/km CO2, 1.2­litre PureTech VTi 82bhp 5­speed manual – 99g/km CO2

Each works to take advantage of the lightness of the PEUGEOT 108 – it weighs from just 840kg– to provide occupants with the perfect balance between road­holding and comfort. Runninggear has been developed around a pseudo­McPherson front axle and a deformable rear beammade from a shaped tube. Compared to a component made from pressed steel, this solutionoffers the advantages of improved guidance and reduced weight.

PEUGEOT 108: safe and easy handling on the road

As soon as you take the controls of the all­new PEUGEOT 108, it reveals just how easy it is touse. Its light weight, electric power steering and the quality of its running gear all make theircontribution.

The track is 1,425mm at the front and 1,420mm at the rear. There are two tyre sizes, 165/65R14 or 165/60 R15, with ultra­low rolling resistance. They are continuously monitored by theIndirect Tyre Under­Inflation Detection system. All models have Hill Start Assist.

The braking system includes ABS, Electronic Brake Force Distribution, Emergency CollisionBraking System and switchable ESP as standard. Stopping power comes from 247mmventilated discs at the front and 200mm drums at the rear.

All this advanced technology combines in the PEUGEOT 108 to make every driver smile. Withresponsive steering, stable braking and a refined ride, the car is just as at home on the openroad as it is in town.

It’s a compact vehicle for a new generation of urban drivers who seek a sophisticated andversatile model that meets their every motoring need. The PEUGEOT 108 means there is noneed to compromise, with a high level of standard equipment, a wide range of desirable optionalextras and great value for money.