p&g’s social responsibility to the general public made by 李雅晴、陈佳宇、...

P&G’s Social Responsibility to

the General PublicMade by 李雅晴、陈佳宇、

尹凌燕、郑小丽From IT0972010.10.20

Outline

Introduction of P&G Public Health Issues Environmental Sustainability Corporate Philanthropy Development of the Quality of the

Workforce Conclusion

Introduction of P&G One of the biggest commodity

manufactories in the world Located in America, with branches set up

in more than 80 countries Products sold over 160 countries with

more than 300 brands

P&G’s products in China

Public Health Issues

Aim

to promote the knowledge of health and health products to the customers in the less developed areas in China

1. More than 500 buses with experts

2. Brochures

3. A series of special motions about the correct way to wash hands (洗手操)

Environmental Sustainability

Products & Packaging

Operations & Suppliers & Suppliers

Products & Packaging

The full product lifecycle. The product approach

Our Products Approach

Consumer Insight They know that some consumers are u

nwilling to sacrifice performance or value for a more sustainable product.

Technology Insight A unique, holistic view of technology. They use L

ife Cycle thinking, a discipline they helped pioneer, to determine a product’s entire environmental footprint, from the procurement of raw materials to the product’s use and ultimate disposal.

For example, the Pampers （帮宝适） brand

used the Life Cycle Assessment to identify wh

ere to focus their next innovation.

Using 100% renewable or recycled materials for all products and packaging

Having zero consumer waste go to landfills Designing products to delight consumers while

maximizing the conservation of resources

Back

Operations & Suppliers

Their Operations ApproachThey deliver strong results across the supply chain, ranging from manufacturing to finished product logistics—engaging their suppliers throughout the process.

                                                         •Powering our plants with 100% renewable energy •Emitting no fossil-based CO2 or toxic emissions •Delivering effluent water quality that is as good as or better than influent water quality with no contribution to water scarcity •Having zero manufacturing waste go to landfills

Live, Learn and Thrive

Improving life for more than 300 million children

2 children benefit from it every second of every day

>100 programs taking place in over 60 countries every day

①Life-saving vaccinations（接种） and safe water in Africa ②Safe homes across Europe ③Educational opportunities in Asia ④Essential nutrition in North America ⑤Early childhood development in Latin America ……

P&G Hope Schools

Disaster Relief

To help rebuild lives after widespread disasters

Relying on their people, products and partners

to make a meaning difference

In contact with their humanitarian partners within

hours

To provide PUR Purifier of Water packets is the most immediate way

In addition to cash donation, they often provide products such as their laundry and cleaning products

P&G’s Commitment to Haiti Disaster Relief

Working with many disaster relief partners to move PUR packets

Dr. Greg, the director of the CSDW (Children’s Safe Drinking Water) program traveled to Haiti to help to train field personnel how to use PUR

Many of their employees contributed to a special Company-matched Fund

Donating products like Pampers and Crest

Achievements

Included in the prestigious 100 Best Corporate Citizens 2009,conpiled by CRO (Corporate Responsibility Officer ) Magazine

Winning the Asia Silver Award at the Global CSR (Corporate Social Responsibility ) Summit Awards

Honored in back-to-back years by Feeding America as Donor the Year

Developing the Quality of the Workforce

On-the –job trainingWelfare measures

On-the –job training

Admitted by P&G

Working formally

Admitted by P&G

Short-term entry training

Management skills and business knowledge

training

The Institute of P&G

Working formally

Guided by an experienced manager

Working and training in branches in

different countries

Welfare measures

Flexible work arrangement

Relaxing work environment

Education welfare

Professional advice

Since September 1, 2007, the staff of

P&G can choose one day from

weekdays to work at home.

Make unique plans for the

employee’s development; one of the

few enterprises that carry out the

internal promotion.

Hire professional consulting firm,

offer advice on law, investment,

marriage, psychology, etc.

Conclusion

References http://www.pg.com/en_US/index.shtml 《广州宝洁公司知识型员工的福利激励》 ,王丹 /王锐 ,《企业改革与管理》 2008 年第 5 期 58-59页，中国期刊全文数据库。

Thank you!