[ppt]powerpoint presentation - loganville high schoollhs.walton.k12.ga.us/users/jturner/ibt/unit 5...

Guess the Cereal?

Cap’n CrunchFruit Loops Honey Smacks

Guess the Cereal?

Cocoa PuffsLucky Charms Honey Smacks

Guess the Cereal?

Frosted FlakesHoney NutCheerios Trix

Guess the Cereal?

Count ChoculaCinnamon ToastCrunch

Rice Krispies

“Breakfast of Champions”“Like a Good Neighbor”“Melts in Your Mouth, not…”“They’re Grrrreat!”

Why do we know these slogans

so well?

We are bombarded with marketing messages everyday.Over 5,000 per day.

Consumer Society(Market Economy)

Consumer Societies are driven to attain purchasing power to buy goods & services.

Marketing is a big deal in

consumer societies.

Marketing StrategyTo Satisfy Consumer Needs and Wants

Let Mikey try it!

Give Them What They Want

The fundamentals of marketing

Marketing is…• Satisfying customer

needs & wants through:Designing PromotingSellingDistributing

• A Product or Service

Marketing Mix is a Strategy

Target MarketPriceProductPlacePromotion

Target Market

A specific group of consumers at which a company aims its products and services

Price

Value?Location?How much does customer care about price?Competition?

ProductWhat to make?When to make it?Level of quality?How many?How to package and label?

PlaceWhere sold?What kind of store?Distribution?Salespeople?Competition?

PromotionWhere Promote?How Promote?Radio? TV?Billboards?Social media?When?Competition?

Product Price

Promotion

Place

•Sweet & crunchy

•Whole grain•Healthy, delicious Excellent source

of B-vitaminsBright packaging, different size boxes•TV Commercials

•Coupons•Sweepstakes•Offers•Recipes•Nutritional Info

•Homemakers are cost conscious

•Looking for value

•Very competitive

•Convenience storesmore expensive

•Retail stores•Supermarkets•Entire aisles•Marketing battlefieldFriendly, helpfulsalespeople

Marketing Mix Graphic Organizer