presentatie restaurant congres 28-02-2011
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Twitteren tijdens de Masterclass? #twfmc
RESTAURANTS & INTERNETOVER TRENDS, SOCIALE MEDIA & GASTVRIJHEID
jvdschenk jeroenvanderschenk
Twitteren tijdens de Masterclass? #twfmc
Jeroen van der SchenkTrust Agent @ Seats2meet.com
jvdschenk jeroenvanderschenk
Cada Dia Es Una Fiesta!
#restcongres
Geen tijd?
Vroeger = Vandaag. Of niet?
SOCIAL TRENDS
EDELMAN TRUST BAROMETER
The Social Web
Web 1.0
Web 2.0Web 3.0Web 4.0
Transparancy Rules!
GroundswellSource: by Forrester Research
(1) Mensen
(2) Technologie (3) Economie
Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met
anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
Bestaansrecht?
Organizing without Organizations
samenw
erken
iets van jezelf toevoegen (personal currency)
delen
collectieve(inter)actie
samen creëren
dialoog
Sharing
Conversation & Reviews
Collaborative Production
COLLECTIEVEINTERACTIE“The Crowd”
Crowdsourcing
Crowd Collaboration
Crowdfunding
Crowdbuying
Crowdforcing
Crowdforcing
Crowdforcing
“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol...”
Disruptive Concepts
Socialijs
The Creme Brulee Cart
TECHNOTRENDS
Augmented Reality
Augmented Reality
We become are mobile
Mobile Foodspotting
I’m here!
I will be there...
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV
Commodity Market
==
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
The Longtail
Volu
me
in €
# bookers
Traditional business:80% of the revenue is generated by app. 15 bookers
Seats2meet.com80% of the bookers spend
less than € 500 per year!
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Seats2meet.com
‣ zalen → stoelen
‣ geen uniforme voorwaarden
‣ 24/7 toegankelijk, beheer, zelf reserveringsdetails
‣ vergaderlounges afgestemd op gebruik
‣ suppliers halen zelf ‘bestellingen’ op
‣ communicatie grotendeels via sociale media
Seats2meet.com®A registred trademark by C.D.E.F. Holding BV
TRANSACTIONSOCIAL
Business 3.0
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Buzz = business
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Buzz = business
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Checkin & Connect
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BV
Find your workspot... Realtime!
Seats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®
A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV
Twitteren tijdens de Masterclass? #twfmc
WRAP-UPEEN PAAR VUISTREGELS...
Mensencommuniceren
liever met mensendan met
organisaties!
Aanbeveling is het nieuwe zoeken!
A-synchrone wederkerigheid
Go where theaudience
is...
Maak gebruik van wat er al is!
Twitteren tijdens de Masterclass? #twfmc
BEDANKT! jvdschenk jeroenvanderschenk
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