principles of infographic design

Principles ofInfographic DesignTips on how we graphic like a designer

Leo

Infogr.am: All The Bells And Whistles “ 短評：範本少，畫特殊圖好用 ”

InfoActive: Interactive, Live And Mobile-Friendly“ 短評：到現在還沒通過註冊 = 口 = ”

Piktochart: Drag-And-Drop Templates Galore“ 短評： Icon 多，可存圖 ”

Easelly“ 短評：不太靈活”

以拉、 PSggplot2

圖片來源： http://www.excelcharts.com/blog/infographics-data-visualization/

Distribution

NBA Stars

Heatmap

Time Series

Edward TufteBorn 1942

StatisticianGraphic Designer

Author

Graphical displays should• Show the data• Make the viewer think about the substance

(not the methods/design/technology)• Avoid distorting the data• Present many numbers in a small space• Make large datasets coherent• Encourage the eye to compare different pieces of

data• Reveal data structure at different levels• Serve a clear purpose description, exploration,

tabulation, and decoration

Traffic deaths

Traffic deaths

Data-Ink Maximization( 請待下回分解 )

Data-Ink Ratio

Data-Ink ratio = data-inktotal ink used to print graphic

= proportion of graphic’s ink devoted to the non-redundant display of data-information

= 1 – proportion of graphic that can be erased without loss of data information

Chart Junk

3D = no extrainformation

Latest results fromonly 6 months

Chart Junkhttp//junkcharts.typepad.com/junk_charts/

Chart Junk

Substance?......... NO!ONLY 5 NUMBERS!!Colours…………… YES3D effects……….. YESDisguised

redundancy...YESMirror imagingCurved lines

Tufte (1983, p.118) says, "This may well be theworst graphic ever to find its way into print."

多變項交叉

多變項交叉

Principles

• Apprehension• Clarity• Consistency• Efficiency• Necessity• Truthfulness

專業商務圖表的特點 專業的外觀 簡潔的類型：「減法法則」 明確的觀點：往往會在標題中直接陳述觀點 完美的細節

Excel Demo

Infographic 元素文字 顏色

無彩色好用引導閱讀素材 圖表

美觀、圖示、註解 最大資訊墨水比

顏色近無彩色版面色系桃紅、深藍

文字提示閱讀者重點

素材豬 ??

圖表大數字字型抓出重點( 不一定得用圖表示 )簡單圖型

Colors make differencesExcel 預設色彩 同一份圖表內一致風格簡單：色系小於 3 種 ( 無彩色不屬於任何色系 )深淺、飽和度差異

類別 1 類別 2 類別 3 類別 40

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6蘋果 橘子 香蕉 太陽花

類別 1 類別 2 類別 3 類別 40

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6蘋果 橘子 香蕉 太陽花

素材

素材

Excel Demo