proceni mobilne operatere - ocena nastupa na internetu
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@beeshaper @prpepper Industry Report PROceni Operateri#PROoperateri
Aleksandra Vukovićanalitičarka
@cokavukovic
Dragana Đermanovićkonsultantkinja
@gagadjermanovic
Dragan Varagićstrateg i konsultant
@varagic
Slobodan Markovićsavetnik, RNIDS
@smarkovic
Danijela Lalićdocent, FTN
@danijelalalic
Industry ReportPROceni #operateri
#PROoperateri
Standardizacija, analiza i evaluacija kvalitetakomunikacije na internetu i društvenim mrežama
Galileo Galilej
Meri sve što se može meriti;ono što ne može - učini merljivim
‘‘‘‘
Cilj projekta
#PROoperateri
O autorima projekta
#PROoperateri
O autorima projekta
#PROoperateri
Jedinstvena metodologija
TITA
ransparentnost
nteraktivnost
argetiranje
utentičnost
#PROoperateri
SM Index Score formula
Merimo uopšten nastup na društvenim mrežamasa svim pojedinačnim subindikatorima tog nastupa
Indikatori:
TwitterYoutubeOstale SMWeb site
1.2.3.4.5.
#PROoperateri
OSTALESM
WEB
2
2
2
2
2
Likes
TAT
Likes other
Response R
PPD
PQ
Tab APP
Followers
Ratio
TPD
Reply
Fave
RT
Ima/Aktivan
Br. Videa
Br. Pregleda
Subscribers
Organizacija
Ln G+ Inst Pin
Vimeo
Slideshare
Scribd …
Page Rank
Vizualije
Blog
Root Domains
URL Cust
Interaction
Indikatori Subindikatori Ukupnoponderi
10
#PROoperateri
Srbija u IKT kontekstu
#PROoperateri
Objekti analize
Političke partije NVO OPERATERI
modna industrija mediji
lokalna samouprava
državni organibankejavne ličnosti retaileri
obrazovne institucije
#PROoperateri
[Industry Report]PROceni #operateri
#PROoperateri
#PROoperateri
#PROoperateri
#PROoperateri
#PROoperateri
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZE LIKESTALKINGABOUT
THIS
LIKEOTHERS
INTERACTIONRATE
POSTSPER DAY
TABAPPS
POSTQUALITY
UKUPNO
0.2 1 1 1 1 1399.503 1,6
0
0
1
1
1
0,66
0
0
1
0
1
1
362.859
413.503
1,2
0,664
0
0
1
1
1
0,66
0
0
1
1
1
1
6.822.090
44.828
1,2
1,664
#PROoperateri
Benchmark
OBJEKAT ANALIZE LIKESTALKINGABOUT
THIS
LIKEOTHERS
INTERACTIONRATE
POSTSPER DAY
TABAPPS
POSTQUALITY
UKUPNO
0.2 1 1 1 1 1399.503 1,6
0
0
1
1
1
0,66
0
0
1
0
1
1
362.859
413.503
1,2
0,664
0
0
1
1
1
0,66
0
0
1
1
1
1
6.822.090
44.828
1,2
1,664
#PROoperateri
#PROoperateri
OBJEKAT ANALIZE VREME ČEKANJA NA ODGOVOR
<2h
7h 15 min
10h 38 min
1h 6 min
40 min
Benchmark
OBJEKAT ANALIZE FOLLOWERS RATIOTWEETS
PERDAY
REPLY RETWEETFAVE UKUPNO
1 1 1 0.5 0 0 0,9
1
1
1
1
1
0,5
0.5
1
0
0
0
0
0,9
0,85
1 1
1
0
1
0
0
0
0
1 0,8
0,71 0
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZE FOLLOWERS RATIOTWEETS
PERDAY
REPLY RETWEETFAVE UKUPNO
1 1 1 0 0 0,8
1
1
1
1
1
0,5 1
0
0
0
0
0,8
0,85
1 1
1
0
1
0
0
0
0
1 0,8
0,71 0
0.5
0.5
#PROoperateri
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZEIMA/
NEMAAKTIVAN/
NEBROJVIDEA
BROJPREGLEDA
ORGANIZACIJA SUBSCRIBERS UKUPNO
0,5 276 2.200.417 1.3180,5 2
0,5
0,5
250
199
1.516.905
721.178
952
622
0,5
0,5
2
2
272 2.345 20,50,5 1.098.582
670 22.127 20,50,5 34.247.432
1
1
1
1
1
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZEIMA/
NEMAAKTIVAN/
NEBROJVIDEA
BROJPREGLEDA
ORGANIZACIJA SUBSCRIBERS UKUPNO
0,5 276 2.200.417 1.3180,5 2
0,5
0,5
250
199
1.516.905
721.178
952
622
0,5
0,5
2
2
272 2.345 20,50,5 1.098.582
670 22.127 20,50,5 34.247.432
1
1
1
1
1
Benchmark
OBJEKAT ANALIZE
– – – 1
–
– – –
–
––
1
1
OSTALEDRUŠTVENE
MREŽE
–
2
– – – 1
UKUPNO
– –
–
–
–
–
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZE
– – – 1
–
– – –
–
––
1
1
OSTALEDRUŠTVENE
MREŽE
–
2
– – – 1
UKUPNO
– –
–
–
–
–
#PROoperateri
#PROoperateri
#PROoperateri
Zoran N Radović@zokss
Benchmark
OBJEKAT ANALIZEPAGERANK
USAGLAŠENOSTVIZUALIJA BLOG
LINKINGROOT
DOMAINSINTERATCION
URLCUSTOMIZATION
WEBSCORE
5/ 10 1 0 303 1 1 1,3
7/ 10 1
1
0
0
163
413
1
1
0,33
0,66
0,831
1,062
WEBSAJT
6/ 10
1 0
201
9,092
1
1
1
1
1
1,3
21
7/ 10
6/ 10
#PROoperateri
#PROoperateri
Benchmark
OBJEKAT ANALIZEPAGERANK
USAGLAŠENOSTVIZUALIJA BLOG
LINKINGROOT
DOMAINSINTERATCION
URLCUSTOMIZATION
WEBSCORE
5/ 10 1 0 303 1 1 1,3
7/ 10 1
1
0
0
163
413
1
1
0,33
0,66
0,831
1,062
WEBSAJT
6/ 10
1 0
201
9,092
1
1
1
1
1
1,3
21
7/ 10
6/ 10
#PROoperateri
#PROoperateri
#PROoperateri
#PROoperateri
Benchmark
1
2
3
OBJEKAT ANALIZERANKUkupnaIR ocena
0,664
1,6
1,2 0,9
0,9
0,85
2
2
2
1
1
1
0,831
1,3
1,062
5.931
6,8
5,576
1,664
1,2
0,7
0,8 2
2
1.3
1 7,364
7.3
WEBSAJT
OSTALEDRUŠTVENE
MREŽE
2
2
#PROoperateri
5,576
6,8
#PROoperateri
5,931
ZAKLJUČCI
#PROoperateri
1. Markets are conversations.
2. Markets , not demographic sectors.consist of human beings
3. Conversations among human beings sound human. They are conducted in a human voice.
53. There are two conversations going on. One inside the company. One with the market.
56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices.
You're invited, but it's our world. Take your shoes off at the door. If you want to barter with 73. us, get down off that camel!
84. We know some They're Do you have any more people from your company. pretty cool online.like that you're hiding? Can they come out and play?
boundaries93. We're both inside companies and outside them. The that separate our conversations look the today, but they're We know they're like Berlin Wall really just an annoyance.coming down. work from both sides to We're going to take them down.
Web IZAZOVI operatera
#PROoperateri
Suštinske, ne formalne promene -->korisnici "budni" 24/7 kozmetičke promeneshvataju kao kozmetiku ne kao promenu
Ljudi žele da razgovaraju sa ljudima
Konstantno unapređivanje ponude,usluga i podrške
Web PRILIKE operatera
Korporativna reorganizacija
Optimizacija vremena, procesai troškova #CRM & #CSR
Uključivanje ljudi u procese - ljudiveruju u ono što stvaraju!
#PROoperateri
@beeshaper @prpepper
#PROoperateri
Aleksandra Vukovićanalitičarka
@cokavukovic
Dragana Đermanovićkonsultantkinja
@gagadjermanovic
Dragan Varagićstrateg i konsultant
@varagic
Slobodan Markovićsavetnik, RNIDS
@smarkovic
Danijela Lalićdocent, FTN
@danijelalalic
Hvala na pažnji!
@beeshaper
@prpepper
proceniweb@prpepper.comanalytics@beeshaper.com
proceniweb.com
@NewMediaTeam
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