proximity marketing workshop with adored
Post on 16-Aug-2015
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Proximity MarketingWorkshop
DeployiBeacons
DeployApp
What Can ProximityMarketing Do?
Coffee/Cafe
Coffee, Café and Lunch Use Cases
• Automatic Loyalty Rewards• “We Miss You”• Visit Again Today• Upcoming Events• New Menu Items
Bar/Restaurant
Bar & Restaurant Use Cases
• Automatic Loyalty Rewards• “We Miss You”• Upcoming Events• Daily Specials• Hold Valentine’s Day Reservation• Complementary Brands
Venue/Arena
Venue/Arena
• Upcoming similar events• Bundle dinner & a show• Cross promote before or after• “Day of” seats available• Buy merchandise on site
Attraction
Attraction Use Cases
• Engage while on site• Tailored upsell based on behavior• Capture impulsive purchase• Upcoming events• Upgrade tickets• On site concierge
What Can ProximityMarketing Teach
You?
Privacy
Privacy
• Users Come First• Full Transparency • Opt-in Experience
Challenges
Challenges
• App Fatigue• Email Fatigue• Big Data to Big Value
cvw@adored.comBlog: adored.com
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