qut social media workshop (school of design)

The Truth About Social Mediafor Business

• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A

Adam Franklin, Marketing Manager

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4Who’s  next?

You?

@Franklin_Adam

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Tweet  Tweet!  

     @Franklin_Adam            @Bluewire_Media

 Tweet  Tweet@Franklin_Adam

Show of handsget up

Weiner-­‐gate@Franklin_Adam

Tools@Franklin_Adam

Don’t  have  7me?

No time?@Franklin_Adam

@Franklin_Adam

Monitor

Men7on

Relax…

Just  like  real  life!

Twi:er

1  referral  in  24  hours

1. Facebook  comments  Facebook@Franklin_Adam

1. Facebook  comments  2  referrals  in  10  minutes

1. Facebook  comments  8  referrals  in  1  day

INVEST

25Remarkable  content

@Franklin_Adam

Blogging@Franklin_Adam

Blogging  A:racts  More  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

Done  the  work

Email  Marke7ng

$1  spent$41  return

Email  is  best.  Remember  1995?

#hire14

Darren  Rowse  aka  @ProBlogger

Dear  Rich

Will  It  Blend?

Cost?  $50Views:  10,656,840Total  Video  Views:    192,351,121

        700%  

Results?

@Franklin_AdamLinkedIn

@Franklin_Adam

@Franklin_AdamLinkedIn

@Franklin_Adam

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

3.  Publish  content  &  enable  sharing

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

3.  Publish  content  &  enable  sharing

4.  Watch  and  listen

Social  Strategy  -­‐  BeginnerSocial  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

5.  Join  in

3.  Publish  content  &  enable  sharing

4.  Watch  and  listen

Social  Strategy  -­‐  Intermediate

What  would  you  do?

Social  Strategy  -­‐  Intermediate

Social  Strategy  -­‐  Intermediate

Social  Strategy  -­‐  Intermediate

Content  marke7ng

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#NHHPC13

#NHHPC13

Up  55%

Up  107%  (@replies)

Sales

#NHHPC13

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“Train  hard,  win  easy”

Sean  Bowes

www.bluewiremedia.com.au/book

Thank  you.! Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

1300 258 394

www.bluewiremedia.com.au/book