rtb. experience in product launch by dmitrii kasimtsev tech hangout #6
Post on 19-Jan-2017
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RTB.Experienceinproductlaunch
Проблема
• Комплексная доменная область• Большое колличество участников• Много разных ролей(Publisher,AdNetwork,SSP,AdExchange,DSP,TradingDesk,Agency,Advertiser)• Масса unsuccess stories• Много стандартов(OpenRTB,VAST,VPAID,VMAP,… )• Множество форматов• Много технологий(JS,HTML,Mobile,Desktop,HighLoad andsoon)
Неясносчего начать!?Скурици или сяйца?
Сsell-side?Сdemand-side?
Обо всем попорядку!
RTBEcosystemRolesandprocessoveral review
Supply-sideIntegrationIssues.
Demand-sideIntegrationIssues.
OtherIntegrationIssues.
Вопросы?
Dmitry Kasimtsev, RTB Product Manager+380676980877d.kasimtsev@verta.mediahttps://ua.linkedin.com/in/dmitrykasimtsev
vertamedia.com
Work Smarter.Automate Your Waterfalls
i.newfeld@vertamedia.com+1.646.226.7335
Ian Newfeld, Head of North American Sales Verta Media
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