scoot n’ fish · gender neutral ! ages 3-7 . the original plan ! ... marketing video . customer...

B R O O K E B A N E , M A T T H E W H U N T E R , C E L E S T E P E L L E T I E R , A N G E L T O R R E S

Scoot n’ Fish

Spring 2017- EF 152 Team #24 04-06-2017

Customer Requirement/Product Selection

� Why? ¡  can be used indoors or outdoors ¡  helps with motor skills ¡ FUN

� Who?

¡ Gender neutral ¡ Ages 3-7

The Original Plan

�  Triangle shaped scooter with no walls

�  Fishing pole was not attached

�  Scooter was very large

The Revised Design

Marketing Video

Customer Feedback & Results

�  Our customer LOVED the toy

�  After testing: scooter did not scratch indoor flooring

�  Scooter was durable for a 5 year old

�  The fishing pole magnets worked

Cost Estimates

Item Cost (per item in $)

Magnets .63

Wheels (4) 1.99 (per wheel)

Wood 20.00

Reel and Steel for Rod 5.00

String (fishing line) .50

Paint 1.90

TOTAL $35.99

Cost Estimates (continued…..)

�  Estimated cost of 1,000 units: ¡  $20,000

�  Retail Price ¡  $49.99

***labor costs not included

To Buy Scoot n’ Fish