segmentation presentation
Post on 07-Feb-2017
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Welcome to Market Segmentation 101
Market Segmentation is the process of dividing an entire
market up into different customer segments.
Target marketing then entails deciding which potential customer segments the company will focus on.
Target Market?Company?Category?
USAGE-RATE SEGMENTATION
Can anyone here think of one?
The Importance of Market SegmentationNeeds and Behaviours
Strategies
Customer satisfaction
Company Objectives
Geographic Segmentation +
Demographic
Segmentation
+ +
+
+
Psychographic
SegmentationThe Inception Segmentation
+ +Personality Motives
Lifestyles
Geodemographics
Benefit Segmentation
Target market?Product benefitProduct superiority
Evidence provided!!!Positioni
ng… is the process that influences the potential customers’ overall
perception of a product.
Market Segmentation
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