selecting the right crm. how to prevent buyer’s remorse

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WWW.MAXIMIZER.COM ©2015 Maximizer Software Inc.

Selecting the Right CRM.How to Prevent Buyer’s Remorse.

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Presenters

Noel ForstBusiness Development Manager – Americas

MAXIMIZER CRM

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• How the Right CRM can Help You Achieve a Quick ROI

• What to look for in a CRM

• How to Select a Solution Your Employees will Want to Use

• Whether Paying for Extra Services is Worth the Expense

Today’s Agenda

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How many in the listening audience are planning on purchasing a CRM within the next 60 days?

Poll Question

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Before You Call Anyone.

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Do You have a Technology Plan?

Adopting a CRM is a big decision. What other systems are you using?What’s your 5 year plan?

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How the Right CRM can HelpYou Achieve a Quick ROI

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1.Replacing one info silo for another2.No reconciliation of CRM needs between

depts3.Reports – not doing anything with them4.Ignoring what CRM tells about customers5.Not changing bad habits – assuming CRM

does all the workCAREFUL PLANNING TAKES CARE OF THIS

5 Common Mistakes

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Standard Definition of ROI

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Where do we see ROI?

• Streamline your calling efforts• Ensure the maximum number of prospects

are being called• Minimize duplication of effort• Identification and Elimination of Pain Points

REDUCED COSTS AND INCREASED EFFICIENCIES

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Customer Story #1The Organization that added 108 days to it’s year.

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Where do we see ROI

• Better understand customers• Anticipate their needs• Promises are kept

INCREASED CUSTOMER SATISFACTION AND RETENTION

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Where do we see ROI

• Improving Selling Process

• Track Sales Cycles• Increase revenue from

each customer• Increased Margins

INCREASED REVENUES

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What to look for in a CRM

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Name Brand isn’t Everything

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Tailor Your Search

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Cloud or On Premise?Where is their cloud?Regulations?

What do They Offer?

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Does it have different modules? Integrations?And does your vendor charge for features?

Functionality Offered

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Do you understand the pricing model? Do you understand the contract terms?Are there any ‘gotchas’?

Pricing and Contract Details

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How to Select a Solution Your Employees will Want to Use

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User adoption is the key.Better usability = Better results.

Great Adoption = Great Results

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Your business is Unique.Tailoring your solution makes Your CRM an integral part of Your business.

Can it be Tailored to Meet Your Needs?

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Whether Paying for Extra Services is Worth the Expense

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How does it benefit you?How will implementation increase productivity?

Implementation

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How does it benefit you?How will training increase productivity which leads to increases in sales?

Training

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Sometimes getting to know your new system first is the best idea.

Customer Story #2

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MEANS MORE OF THIS AND LESS OF THIS

Making the Right Choice

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Thank You

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