selecting the right journal traditions and trends in ...• give a talk at a conference...

Workshop sponsored by The Charlesworth Group1

Selecting the right journalTraditions and Trends in

Communicating Science传播学的传统及趋势

Workshop sponsored by The Charlesworth Group2

Types of research publishers

学术出版社分类

• Professional Societies 专业学会

• Associations 协会组织

• Not-for-Profits 非赢利组织

• University Presses 高校出版社

• Commercial Publishers

商业出版社

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• Top tier – Nature, Science, PNAS

Wide audience, wide message

受众面广，内容覆盖领域宽泛

Intense competition 竞争激烈

Attention-grabbing papers

引人注目的文章

Very high rejection rates 极高的拒稿率

Traditions: Print publications

传统：印刷出版物

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Within fields: General versus Specialist

专业领域：一般或特殊

Traditions: Print publications

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Within fields: Traditional vs New

传统与创新

Traditions: Print publications

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International / National / Regional / Local

国际/国内/地区/当地

Traditions: Print publications

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• Experimental reports 实验报告• Applied research 应用研究• Methods journal 方法类期刊• Review journal 评论性期刊• Letters/short communications

来信/短讯• Cutting edge 前沿• Cross-disciplinary 跨学科• Theory 理论

Journal type, article format

期刊类型及文章的格式

Traditions: Print publications

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• E-mail alerts: 邮件通讯

Free versions 免费版本

Free service 免费服务

From specific journals 特定期刊

From specific publishers 特定出版社

• E-mail alerts notify authors of:用邮件通知作者

New content (TOC) 新目录

News alerts 新闻

Blogs 博客

Topics 论题

http://highwire.stanford.edu/cgi/alerts

Trends: Using internet tools - Alerts

趋势:利用互联网工具——快讯

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• RSS = “Really Simple

Syndication” 简易供稿系统

• Similar to e-mail alerts:

Source of updates from

websites 网站更新信息

Allows you to stay informed 随时获得最新信息

Trends: Using internet tools - RSS feeds

趋势：使用互联网工具——RSS

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Using internet tools: Community building

网络社区建设

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• A new information resource 新的信息来源

• An innovation of The Plant Cell 创新

• Designed to support teaching at institutions

worldwide 目的:支持全世界的机构教学

Using internet tools: Community building

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Sets of PowerPoint slides assembled as lectures with accompanying lecture notes that: PPT形式的讲义及笔记

Integrate research and teaching 整合研究及教学 Bridge gap between journals and textbooks 缩小期刊与教材之间的差距 Incorporate current models and ideas 融合现有的模式与理念

Using internet tools: Community building

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Are totally customizable – use an image, a slide or

the whole lecture! 个性化——可以使用一幅图、一页 或整个报告 Are peer reviewed 通过了同行评审 Are free with an institutional subscription to

the ASPB journals, and to ASPB members 面向ASPB的机构

订户和会员免费开放

Using internet tools: Community building

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to date

FREE ACCESS 免费开放

• Why Study Plants?

• Leaf Development I

• Leaf Development II

• Epigenetics

• The Small RNA World

• Introduction to Phytohormones

SUBSCRIPTION ONLY 只对订户开放的内容

• The Auxin Story

• Cytokinins

• Gibberellins (w/ C. Fleet)

• Brassinosteroids

• Ethylene (w/ C. Chang)

• Abscisic Acid

• Jasmonic Acid

• Salicylic Acid

• Strigolactones (w/ S.Yamaguchi)

Using internet tools: Community building

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Three themes: 三大主题

Introduction to ASPB ASPB介绍

ASPB’s journals ASPB出版的期刊

ASPB: Partnering ASPB的合作伙伴

Using internet tools: Community building

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Using internet tools: Building readership

吸引读者

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Using internet tools: Building readership

Workshop sponsored by The Charlesworth Group18

Workshop sponsored by The Charlesworth Group19

Other ways to communicate your science 其他传播科学内容的途径• Give a talk at a conference 在会议上做报告• Present a poster at a conference 在会议上张贴海报• Write a Letter to the Editor 给编辑写信

Other options 其他选择• Write an article for a newspaper or magazine 为报纸或杂志写稿• Partner with a school teacher to do science classes

or field trips 与学校教师合作讲授科学课或组织田野调查• Offer to give a talk to a specific group 主动寻求演讲机会

Helping authors reach broader

audiences 帮助作者赢得更广泛的受众

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Reaching broader audiences

赢得更广泛的受众

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Reaching broader audiences

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Reaching broader audiences

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Reaching broader audiences