seo for beginners

Being Found Online

SEO for Agents

Jami Broom, Internet Marketing StrategistClicks Internet Marketingwww.ClicksInternetMarketing.comwww.Twitter.com/ClicksIM - @ClicksIM

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

OVERVIEW

• Where are people searching?• How are people searching online?• How do search engines find & rank websites?• What is SEO?• Having a Website – First Steps• Paid Search v. Organic Search• Google Places• On-site & Off-site SEO• Social Media• Tracking & Monitoring Traffic• Recap• Resources• Q&A

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

WHO IS SEARCHING?

• 50% of Americans use search EVERYDAY

• 90% use search once a month• There are 29 million searches a minute• Online searches have replaced the

Yellow Pages

x*Source: “Marketing in the Age of Google”, Vanessa Fox

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

WHERE ARE PEOPLE?

Search Engine Market Share

14%

64%

16%

Numbers as of March 2011; Source: Mashable6% Other

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

WHAT TYPES OF SEARCHES?

• Information – news, how-to, opinions

• Product Reviews – pre-shopping

• Products/Services – ready to buy (online or off)

• Entertainment – games, music, video

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

HOW DO WE SEARCH?

• Keywords• Real Estate in Pittsburgh

• Realtors Pittsburgh

• Commercial Real Estate in Moon Township

• Houses for Sale 15212

• Good Real Estate Agents Pittsburgh

• Residential Real Estate Listings Pittsburgh

SEO for Agents

Homeowners, Clients, Buyers,

Sellers

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Your Business or Website/Blog

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

HOW DO SEARCH ENGINES WORK?

There are over 200 factors Google uses to rank a website.

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Google Places Map

Google Places

Organic Search Results

SEO for Agents

Ads or Paid

Advertising

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

HOW ARE WE SEARCHING?

The top three results receive 58% of all clicks

SEO for Agents

Search Engine Optimization – SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (”organic” or “algorithmic”) search results.*

*http://en.wikipedia.org/wiki/Search_engine_optimization

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

SEO•Pull in people already searching for what you offer –

•Keywords/Content•Links•Social Media•Effective Web Design

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SEO for Agents

HAVING A WEBSITE – FIRST STEPS

1.Domain Name – Godaddy.com

2.Website Hosting – HostGator.com, GoDaddy.com

3.Website Designer/Web Developer

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SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

23.87% - Trust of the Host Domain

22.33% - Link Popularity

20.26% - Anchor Text of External Links to the Page

15.04% - On-Page Keyword Usage

6.91% - Registration & Hosting Data

6.29% - Traffic + CTR Data

5.30% - Social Graph Metrics

SEO for Agents

WHY SHOULD I CARE?

•Be Found•Make Sales•Build a Client Base•Build a Community

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

Why use keywords?

• Tells Search Engines What Your Website Is/Does

• Allows People to Find You

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

How Do I Know What My Keywords Are?

• Location• Types of Services• Competition• Thesaurus/Synonyms• Google’s Keyword Tool• Google Trends/Google Insights

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

Where should keywords go?

• Content• Title tags• Meta tags• Anchor text• URL Extensions

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

Categories

Title

URL

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Title

Anchor text

Categories

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Presented by Jami Broom, Internet Marketing Strategist

Title Tags:

•Keyword-rich•Different on EACH page

SEO for Agents

Use Analytics to Track Keywords

Google Analytics is

free.

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Referring Websites

SEO for Agents

Blogging

•Easy to add new “pages” or posts

•Naturally search-friendly

•Establishes you or your company as a leader in your industry

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SEO for Agents

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SEO for Agents

Contact Page

Google MapAddress

Phone

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SEO for Agents

Google Places

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Google PlacesPage

Address & Contact Info

Reviews

SEO for Agents

google.com/placesforbusiness

Photos

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Google PlacesPage

Reviews

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

WHAT HAVE WE LEARNED SO FAR?

SEO for Agents

• People use search engines to find things

• Search engines read websites

• Using keywords helps search engines read websites, and therefore rank them

• Where to put these keywords

Presented by Jami Broom, Internet Marketing Strategist

23.87% - Trust of the Host Domain

22.33% - Link Popularity

20.26% - Anchor Text of External Links to the Page

15.04% - On-Page Keyword Usage

6.91% - Registration & Hosting Data

6.29% - Traffic + CTR Data

5.30% - Social Graph Metrics

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Hyperlinks to Your Website from other websites:•Increase Traffic•Help with Branding•Provide Relevancy for Search Engines, i.e., Higher Rankings

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

ALL LINKS ARE NOT CREATED EQUAL

Links Must Be:•Relevant•Trustworthy

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Link-Building

Links pointing to a website from a variety of other quality websites play a tremendous role in a website’s ability to rank highly.

These are called backlinks, in-bound links, or in-links, interchangeably.

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

WHERE DO GOOD LINKS COME FROM?•Blog Comments•News sites (Press Releases)•Relevant Trade Publications•Web Articles•Web Forums•Web Directories•Requests

SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Link-Building: Three Things to Consider

1.Quality of the Website

2.Anchor Text

3.Variety of sources

Website

SEO for Agents

Social Media&

Search

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Social Media & Search

Presented by Jami Broom, Internet Marketing Strategist

Search engines purchase data feeds from social media sources

SEO for Agents

Incorporate Social Media onto Your Website?

•Blogs – Use RSS feeds, comments

•Twitter – “Follow Me”, or Display Tweets

•FaceBook – Display Status Updates, “Friend Me”

•“Share This” buttons

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SEO for Agents

Presented by Jami Broom, Internet Marketing Strategist

Icons/Links can be custom-designed

SEO for Agents

Social Media & Your Website

“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling

Content”

Image credit: Ian Sane

1) IF YOU PRODUCE COMPELLING CONTENT, OTHER SITES WILL LINK BACK TO YOU.

2) SEARCH ENGINES ARE DESIGNED TO FIND GOOD CONTENT.

Presented by Jami Broom, Internet Marketing Strategist

WHAT TO REMEMBER ABOUT SEO AND SOCIAL MEDIA:

SEO for Agents

• Keywords Matter. Do your keyword research.

• Content is King. (But not if it can’t be found.)

• Search Engine Crawlers Aren’t That Smart. Make it easy for them to “see” your site.

• Links are VERY important

TAKEAWAYS:

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

SEO for Agents

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Additional Resources

RESOURCES:

•SEO Book - www.seobook.com•SEOMoz - www.seomoz.com•Pittsburgh SEO Meet-up Group – http://www.meetup.com/pittsburgh-seo-group

Twitter: @ClicksIM Presented by Jami Broom, Internet Marketing Strategist

Additional Resources

The best customer is already searching for your product or service.

Let's make sure they find you.

www.ClicksInternetMarketing.com

Jami Broom@ClicksIM

412-250-7237jbroom@clicks-im.com

The best customer is already searching for your product or service.

Let's make sure they find you.

www.ClicksInternetMarketing.com

Jami Broom@ClicksIM

412-250-7237jbroom@clicks-im.com