sepeakeasy d.c: rebrand

Meet The Dream Team

Maha Neouchy Laura Barbier Deanna Price

Emily Wooten Ben Brown

What is Speakeasy doing well?

Rich History & Great

Reputation

Real Connections

Current Audience Profiles

Target Audience: Esteban Fernanez

Target Audience:

Sabrina Noel

Target Audience:

Faizan Khan

It Isn’t a Chore to Be a Part of

This Family

Phase One: Pre-Launch

Trademark & Register for New Domain

One-Pagers

We wanted our followers to be one of the first groups to know that there is a big change coming your way on February 14th! Keep your eyes and ears peeled for more updates across our social media channels, blogs and of course listen closely when you attend shows!

Media

Fireside Chat Series

Phase Two: Launch

Transition Social Media

Channels

Social Media and Blog

Teller’s Refinery

Teller’s Refinery

We’re excited to announce that we have officially transitioned to the new name "Teller's Refinery.” This comes after a lot of hard work from our internal staff, the support of our amazing board members, coaches and students, and our loyal community in Washington, D.C.!

Redirect on Website

Sustain Relationships with Media

Name Reveal Event

User Generated

Content

Phase Three: Post-Launch

Diversity Outreach

Showcase Teller’s

Refinery

*Rate of Engagement & Following

*Number of Attendees

*Diversity of Performers

*Media Impressions*Consistency in editorial

content

Measuring Success

*Road Shows

*Hosting More Diverse Topics

*Paid Search Campaign*Campus Outreach

*Drive engagement through visuals &

multimedia

*Beltway ShowcaseMoving Forward

Pre-launch Launch Post-Launch

December 2014

-Copyright Name-One Pagers

-Update Channels-Media Outreach-Fireside Chats

January-June 2015-Launch Event

-Move to new media channels -Website redirect

-Promote User-Generated Content

July-December 2015

-Maintain Online Channels

-Diversity Outreach-Capital Fringe

Festival

Timeline

Budget

Teller’s Refiner

y

Launch

Post-Launc

h

Pre-Launc

h

Copyright Teller’s

Refinery

Name Reveal Event

Diversity Outreach