session2 hvadersocialemedier 23-02-2012

Hvad er web 2.0 og sociale medier?

-cwb

‣ konference - 2004

‣ overlevelsesparameter efter dot.com-crashet i 2001

‣ O'Reilly: What Is Web 2.0:

‣ http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

‣ http://en.wikipedia.org/wiki/Web_2.0

web 2.0

Kritik

‣ Troværdighed

‣ John Seigenthaler/Brian Chase-sagen

‣ Forretningsmodel

‣ Tim Berners-Lee

‣ konceptuel

‣ teknologisk

‣ “The “2.0-ness” is not something new, but rather a fuller realization of the true potential of the web platform”

O’Reillys syv principper

1.The Web as Platform

2.Harnessing Collective Intelligence

3.Data is the Next Intel Inside

4.End of Software Release Cycle

5.Lightweight Programming Models

6.Software Above the Level of a Single Device

7.Rich User Experiences

O’Reilly - eksempler

David Hirsch https://www.edumedia.dk/#?PageType=Asset&ID=739

compact definition? [O’Reilly]

I said I'm not fond of definitions, but I woke up this morning with the start of one in my head: Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html

http://www.youtube.com/watch?v=3zJqihkLcGc

http://www.cluetrain.com/book/95-theses.html

# Markets are conversations.# Markets consist of human beings, not demographic sectors.# Conversations among human beings sound human. They are conducted in a human voice.# Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.# People recognize each other as such from the sound of this voice.# The Internet is enabling conversations among human beings that were simply not possible in the era of mass media

Cluetrain Manifesto, 1999

Tags

RSS

‣ Really Simple Syndication

‣ Rich Site Summary

long tail Chris Anderson, Wired, 2004

Yahoo 1999

Google 1999

mahalo.com