sharing economy and vietnam startup prospect (kinh tế chia sẻ và cơ hội khởi nghiệp...

Sharing economy and its implication on tech startups

Dr. Anh NguyenSoftware Innovation Labs, NTNU

Norway

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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Introduction

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NTNU, Norway

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Software Innovation Labs

Action Research

Entrepreneurs

Investors

Software engineer

Incubators

Large companies

Education

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Our published research

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Our research

8000What are the factors to distinguish success and failure software startups?

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Our research

35What are typical paths of non-technical founders of software startups?

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Our research

120How to learn from your own failure? Towards a successful launch

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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In 2015:• Double its drivers• Operates in 351 cities

and 64 countries• Value c.a 50 bil USD

Example (1)

Uber

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Example (2)

In 2015:• Estimated 950 mil. USD revenue in

2015• 1.500.000 listings in 34.000 cities• Value c.a 24 bil. USD

Airbnb

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Go mainstream

Something interesting is happening - Tom Goodwin

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Market sizeFood & Beverage

Finance

Books

Digital content

Small jobs

Clothes

Bicycle

Pet

Parking

Research equipment

News

Credits

Sharing ideas? https://www.justpark.com/creative/sharing-economy-index/

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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Driving forces behind the sharing economy

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Driving forces behind the sharing economy

• Too much waste

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Driving forces behind the sharing economy

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Driving forces behind the sharing economy

• Too much waste

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Driving forces behind the sharing economy

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Driving forces behind the sharing economy

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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Research approach

Question:• What are the main challenges in entering the Vietnamese

market for companies in the sharing economy?

Mix research method:• Survey• Case study• Interview

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Findings

• Most of youth people are interested• Lower income and not-working groups are more • interested• Economic factor is the main driving forces• Trust is an issue• Lack of clear legal system• Many worry about safety and quality of services

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Vietnam as a potential market

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Agenda

• Introduction• Overall of sharing economy• Driving forces• Sharing economy in Vietnam• Tech startup opportunities• Norway startups’ perspective

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Building blocks for a business idea

• Critical mass• Worth to share

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Building blocks for a business idea

• Idling capacity• Ease to transfer• Ease to maintain

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Building blocks for a business idea

• Belief in common• Sharing culture

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Opportunities are out there!

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Opportunities needs to be validated!

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Business model

• Company as a service– Offer products or services to customers on-demand or through a

subscription model – Paying for the whole, not the drill power that makes it

• Company as a marketplace• Company as a platform

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Business model

• Company as a service• Company as a marketplace

– Create a community around the company by enabling the customer and partner to resell products, swap goods

– Start because it is financially feasible. But we like the connection to people

• Company as a platform

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Business model

• Company as a service• Company as a marketplace• Company as a platform

– Enable customers to build products and new services as partners

– Stablize the connection to your customer by connecting your customers each other under your brand

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Norwegian outlook

• Access to mass market• Access to software engineers• Access to co-founders• @Vietnam: Oil& gas sector, financial

investment sector

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Norwegian outlook

We are looking for both business and technical partners

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Take away

• Many entrepreneurial mindset and skillsets can be taught. Go and learn!

• Sharing economy is possible! Be smart with the idea

• Cost saving is what to sale. Community of trust is what to build!

• Opportunities are out there. Please validate them first!

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