shiva krupa
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By: Mohammed Vaseem
(PA9065)
SUMMER INTERNSHIPIN
SHIVAKRUPA PACKAGING
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OBJECTIVES
Study ofthe industrya) Histroical background
b) Current scenario
c) Industry analysis (Porters 5 force model)
Company profile
a) Organizational structure and its analysis
b) Study of Functional Departments
SWOT Analysis
Findings and recommendations ofthe Students
Learning Experience
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HISTORICAL BACKGROUND
Shivakrupa Packaging is located in PeenyaII stage, Bengaluru. It is famous for
manufacturing corrugated boxes
Shivakrupa Packaging was first started as
Advance Packaging Industries as apartnership firm between Mr.Ramachandra and Mr. Aravind. Thecompany was run by them for a period ofabout 15 years.
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CURRENT SCENARIO
The company manufacture corrugated boxes and
provide packaging solutions to multi, national and
corporate clients to their complete satisfaction. Their
Quality Consciousness has made the products match the
best international standards.
Their customer-centric approach towards the business is
proven by the customers' confidence in them.
The firm ensures 24 X 7 manufacturing and delivery
schedules, as they fully understand the criticality of
packaging for any manufacturing organization.
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INDUSTRY ANALYSIS
(PORTERS 5 FORCE MODEL)
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COMPANY PROFILE
Company Name : SHIVAKRUPA PACKAGING
Nature Of Business: Manufacturers corrugated boxes
Nature Of Concern: Proprietorship concern
Name of Proprietor: Mr. M.G. Ramachandra
Description of goods manufactured by Company:
3 Ply corrugated boxes
5 Ply corrugated boxes
7 Ply corrugated boxes
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Processing of Raw materials: The Company is processingraw materials by purchasing it from the wholesalers and itsvendors. The company has appointed many Indenters inBengaluru.Wheneverthe prices ofraw materials are
cheap, they get stock for manufacturing corrugated boxesrequired fortheir customers. All most all the customersare from Bengaluru.
Financial Background of company:
Machinery value: Rs 25lakhs
Capital value : Rs 20lakhs
Total : Rs 45lakhs
In the above bankers are financing Rs. 20 lakhs whenneeded immediately on single application from proprietor.
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Production capacity:
Day and night 2,000 boxes
Day production 1,500 boxes
Profit margin: Company is growing yearto year. From last
2 years due to recession profit margin is decreasing. From
January 2010 the production and market has improved
and giving hope to get good margin of profit. Usually
company is getting more than 20% profit in average
turnover.
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List of machineries:
Die Cutting Machines
Punching machine
Board Cutters for cutting corrugated rolls and papers in
differentSize.
Pasting Machines
Bar Rotary Machine
Partition Cutter motorized for making partitions
Other accessories required by employees
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Marketing
Department
ORGANISATION
STRUCTURE
Proprietor
Administrator
Reception
Sales Manager
Counter
Executive
Hypothecation
Executive
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ACCOUNTS DEPARTMENT
Accounts
Manager
Assistant
Accountant
Cashier
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DELIVERY SECTION
Prop
rietor
Insur
ance
Pre Delivery
Instructor
Security
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SERVICE DEPARTMENT
Reception
S pervisor
Mechanics
Helpers
Delivery
Body
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SWOT ANALYSIS
Strength:
Post 2005, removal of quota restrictions to give amajor boost.
Low per capita consumption in India(2.8 vs.Global average of 6.8)
Cost competitiveness.
Weakness:
Fragmented industry.
Effect of Historical Government Policies.
Technological obsolescence.
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Opportunities:
Indian companies need to focus on Product Development.
Increased
use of CAD
to develop designing capabili
ties
.
Investing in Trend Forecasting to enable the growth of industry.
Threats
Competition in Domestic Market.
Need to improve the working conditions ofthe people who are
involved in this profession.
Need to revamp consumer consciousness.
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SUMMARY OF FINDING
It shows thatthe quality is very good and few
measures should be taken to satisfy the
consumers who are not satisfied with the qualityofthe product.
The data shows that most ofthe respondents are
considering the quality.
The price is reasonable and few steps can also be
taken to reduce the price without altering the
quality.
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RECOMMENDATIONS AND
SUGGESTIONS
The company should come out with good promotional
strategies.
Company can provide schemes to the clients such as
Bundled offer, discount on buying large quantity to reach
the target sales.
The company can have more distribution network by
frequently attending to retailers orders so thatthe
company can achieve the set sales target price.
The company can provide free offers to the additional
purchase offer ofthe same product.
Prices should be made cheaper, without compromising
with the quality, so that it can attract more customers.
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