shoppers stop mk
Post on 09-Apr-2018
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8/8/2019 Shoppers Stop Mk
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GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Introduction
The foundation of Shoppers' Stop was laid on
October 27, 1991 by the K. Raheja group ofcompanies
28 retail outlets across the country and is planning tospread its wings with futuristic expansion plans to
meet the challenges of the retail industry
With a Gross Retail Turnover of Rs. 8996 million,
Shopper's Stop has become the highest benchmarkfor the Indian Retail Industry.
Has progressed from a single brand shop to a Fashion
& Lifestyle store for the families.
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GROUP 1: MMM 4th SEM: TIMSR
Positioning
EARLIER
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Re-Positioning
NOW
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Re-Positioning
On April 24, 2008, one of India's oldest retail chainsShopper's Stop Ltd unveiled its new logo as a part ofits re-branding strategy.
In a bid to reposition itself as a 'bridge to luxury'
store as opposed to its earlier image of a premiumretailer
Commenting on the change, B.S. Nagesh, CustomerCare Associate and Managing Director, Shopper'sStop, said, "Change is essential. Our consumers arechanging, their preferences are constantly evolving.
They are getting younger. Shopper's Stop came upwith several initiatives - it planned to increase perstore area from around 40,000-45,000 sq. feet to75,000-85,000 sq. feet.
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GROUP 1: MMM 4th SEM: TIMSR
Categories
Apparels
Home dcor
Accessories
Footwear
Furnishing
Home appliances
Child care products
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Shoppers Stop retails merchandiseunder its own labels
1. STOP
2.Kashish
3.LIFE
4.Vettorio
Fratini
5.Elliza Donatein
6.Acropolis
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8/8/2019 Shoppers Stop Mk
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Shoppers Stop: Product
Men Appa
rel Indian Terrain
Allen Solley
Dockers
Stop
Zodiac
Park Avenue
Van Heusen
Mario Zegoti
Arrow
Austin Reed
(London)
Louis Philippe
Giovani Vettorio Fratini
Wills Lifestyle
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Shoppers Stop: Product
Women wea
r Ishvarah
Stop
Mix n Match
Haute Curry
Kashish
Sanaa
Biba
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8/8/2019 Shoppers Stop Mk
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GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: ProductC
hildren wea
r Gini N Joni
Barbie
Zapp
Ruff
Lilliput
Kanz
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GROUP 1: MMM 4th SEM: TIMSR
Private labels are highly profitable. The profits
earned from them are almost double than
those from third-party brands.
Salil NairCOO
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Shoppers Stop: Promotion
Denim festival
First Citizen Card
Surprise Sale
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Promotion of in-house brands
Movies
Low Pricing Positioning
Offers
Display Window
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Shoppers Stop: New Print Ad
License for merchandising
ZOOZOO the brand mascot
FOR Vodafone INDIA
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GROUP 1: MMM 4th SEM: TIMSR
Print Advertisement
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Manufacturing
Mass Produce
Hiring of fashion designers on contractual
basis
stringent process
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GROUP 1: MMM 4th SEM: TIMSR
Private labels
yes
87%
no
13%
Awareness
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ConsumerPreference ratios
quality
40%
price
13%
design
33%
packaging
7%
service
7%
ratio
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