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singles media kit 2012
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2 3
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mission
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4 5HRC RePoRt
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6 7
, 24~34 , 2011 , !
25% . , ! 24~34 .
soUR
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HRC 24~34
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HRC 1 1
soUR
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11 1R v
s 2011
1R HR
C
(
&
)
-100%
-50%
0%
50%
100%
150%
200%
singles
0C
-50 0s
25
m
12
e
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66
V
50
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100
i
0 HRC
soUR
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s 2011
1R HR
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&
)
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29
m
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70
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33
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e
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les
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166
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-
singles trend Report 2011
20, 30 , !
10 11
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1,000 , 100 1 SPA
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. 4
20, 30 .
. .
.3
-
singles trend Report 2011 singles trend Report 2011
25 68%
24 25
46%
32% 68%
(V, M, I, E )
54%
300~500 500
10% 37% 42% 14% 38% 37%
(V, M, I, E )
300
500 42%
12 13
19
20~24
30~34
25~29
35~39
40
. 3 . , .
1
soURCe - HRC 2011 1R soURCe - HRC 2011 1R
-
14
singles trend Report 2011
15
, 58% vs 45% , 50% vs 39%
, 60% vs 47% , 58% vs 50%
super starter
super buzz maker
speed consumer
91
89
110
100
143
94
99
102
76
140
/
141
110
106
94
129
,
E
V
M
I
E
V
M
I
E
V
M
I
shopper
46% 41%
51% 46%
77% 62%
,
76
75
123
99
139
61
92
115
90
135
104
105
111
99
137
E
V
M
I
E
V
M
I
E
V
M
I
. .
25% 28%
43% 54%
70% 91%
20% 29%
2
3
4
-
16 17editoRial RePoRt
2011 9,
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( )
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18 19
singles trend Report 2011 singles trend Report 2011
, . LOOK
. 20, 30 .
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look
issUe
,
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20 21
singles trend Report 2011
2011 9 2011 F/W Real Trend Survey
2011 7 ?
2011 7 , ?
2011 3 2011 S/S
. ,
. .
, .
. 95% 20, 30
1000 20, 30
, . .
I
E
V
M
3
148
151
163
192
209
4
111
138
176
90
128
5
93
109
150
114
151
9
158
166
178
134
156
128
141
166
133
161
,
2011 9
2011 11
Coming next!
,
singles trend Report 2011
p161 VS 4 p142 .
, . .
.
,
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22 23
singles trend Report 2011 singles trend Report 2011
,
2 , , , , , . 2011.10.
1 , , , , . 2011.00. &
2012. 3.
Coming next!
3 , 2009 . , . 2011. 9.
2012. 3. ,
Coming next!
2011. 12.
Coming next!
4,
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2011 50
.
2011. 12.
Coming next!
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,
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.
,
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singles trend Report 2011 singles trend Report 2011
2012
24 25
FasHion 20, 30
1
2
3S/S
4&,
5
6
7
8 &
9F/W
10 VS
&,
11
12
FeatURe , ,
1
2
3
CDO(Chief
Disigner of
Organization)
421
vs
5
6
7 8
9 vs
10 3
11
8
12
BeaUty
.
!
1
2
32012 S/S
4
5
6&
7
8
9
10
11
12
&
1 2 3 4 5 6 7 8 9 10 11 12ski & snoWBoadeR
oUtdooR sPoRts
singles BeaUty tRends!
tHe Best oF Best CosmetiCs
giFt Book CHeaP & CHiC FoR VaCanCe
singles BeaUty tRends! london man
singles Wedding
giFt Book
+
+
sPeCial
-
26 27marketing rePOrt
2 0 1 2 ,
< >
( )
-
1! 95% 24~39 !
28
Singles trend report 2011
29
Singles trend report 2011
SOURCE_ (2010. 7~2011. 7)
SOURCE_ (2010. 7~2011. 7)
1
www.thesingle.co.kr & & 1 1
1
2 M
3
4
5 6
7
8
9
10
11
12
13
14
15
2010.7
2010.8
2010.9
2010.10 201
0.11201
0.12 2011.1
2011.2
2011.3
2011.4
2011.5
2011.6
2011.7
2010.7
2010.8
2010.9
2010.10 201
0.11201
0.12 2011.1
2011.2
2011.3
2011.4
2011.5
2011.6
2011.7
2010.7
2010.8
2010.9
2010.10 201
0.11201
0.12 2011.1
2011.2
2011.3
2011.4
2011.5
2011.6
2011.7
0
2
4
6
8
10
12
14
16
1
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Singles trend report 2011 Singles trend report 2011
30 31
, !
SUrVeY20, 30
Fgi
FGI &
VS
1
1/2
5cm
VS
2
. .
.
.
VS
3
. .
& , ,
VS
4
-
Singles trend report 2011 Singles trend report 2011
32 33
1 2 3 4 5 6
&
SNS
2006. 10 2007. 10 2009. 2 2010. 4 2011. 3 2012. 3
290 340 420 500 570
,
5 , 3000 8 Fgi 2012 3 6 1 .
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D-5 mOntH
,
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D-4 mOntH
&&
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D-3~2 mOntH
, ,
D-2 mOntH &
D-1 mOntH PPT FGI
PPT
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,
1
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34 35
Singles trend report 2011 Singles trend report 2011
e- !20, 30 1,000
20, 30 !
2012 2012 20, 30
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. 2012
PR .
. 2012 1 . jihae@thebookcompany.co.kr
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20, 30
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+ DecemBer
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.
+ OctOBer . 2011
2012
.
-
36 37
Singles trend report 2011 Singles trend report 2011
36 37
! The besT of The besT !
3
. 3 .
2005 The
Best of The Best
.
,
.
.
mOntHLY top 12
&
OFF Line tHe BeSt OF tHe BeSt
tHe BeSt OF tHe BeSt
Year enD
144
3 mOntHS
3
SUPPLement 4
tHe BeSt OF tHe BeSt !
5 ,
8,
30 10
12 .
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38 39
Singles trend report 2011 Singles trend report 2011
& !
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.
926,782 , e 1 .
.
, e-BOOK NO.1
(Foot Locker) ! , (Foot Locker) . ()
69000, .
ALL ABOUT
FOOTLOCKER
90, 7
OC
TOB
ER 2011
VOL.8 N
O.86
OCTOBER 2011
www.thesingle.co.kr 6,900
3 ,
, 2PM
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12 &
2 , ,
765
SPECIAL PRESENTS
30ml &
60,000
65,000
70,000
75,000
80,000
85,000
90,000
95,000
100,000
2010.9
2010.10 201
0.11201
0.12 2011.1
2011.2
2011.3
2011.4
2011.5
2011.6
2011.7
2011.8
63,80069,012
69,614
91,948
78,194
85,229
70,415
76,971
84,30682,468
71,581
83,244
ELCA
2010 9
2011 3
2011 9
-
Singles trend report 2011 Singles trend report 2011
42 43
93%
9 30
926,782
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Singles Trend Report 2011
40
Singles Trend Report 2011
4141
cover1
FRonT , , , ,
cover2
1
3 cover3
29
9
12
18
21
25
2 6
10
14
23
27
3 74 85
IT LIST
beauTy InTeLLIgence
FaShIon
Look & ISSue
holder
11
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27 27 27 28
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16 17
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cover4
30
1 Gate holder 28,000,0002 1st dPS(2+) 2P 20,000,0003 2nd dPS 2P 18,000,0004 3rd dPS 2P 17,000,0005 4th dPS 2P 17,000,0006 5th dPS 2P 17,000,0007 6th dPS 2P 17,000,0008 7th dPS 2P 15,000,0009 8th dPS 2P 15,000,00010 9th dPS 2P 15,000,00011 10th~15th dPS 2P 12,000,00012 1P 8,000,00013 1P+1/3P 9,000,00014 1P 7,000,00015 talk to uS dPS 2P 10,000,00016 talk to uS! 1P 6,000,00017 look & ISSue 1P 6,000,00018 look & ISSue 1P 5,000,00019 look & ISSue 2P 4,500,00020 look & ISSue 1P 4,000,00021 faShIon dePartMent 1P 6,000,00022 1P 4,000,000 2P 8,000,00023 beauty dePartMent 1P 6,000,00024 1P 4,000,000 2P 8,000,00025 IntellIGence dePartMent 1P 6,000,00026 1P 3,000,000 2P 6,000,00027 It lISt 1P 5,000,00028 3+ 2P 10,000,00029 4(back coVer) 1P 25,000,000 ADVERTORIAL( ) 1P 4,000,000 ADVERTORIAL() 1P 3,500,000 15% , 20%
17
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