sip of jagan padhi
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Summer Internship project Presentation on
INDENTIFICATION THE NEED OF A NEW
PRODUCT FOR YOU SUCCEED &
DESIGNING MARKETING MIX IN THE
CONTEXT OF BBSR AREA.
Presented by:
Jagan padhi
Roll No.222
Abbey-west services pvt. ltd.
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Company Profile YouSuceed is an Abbey-West UK enterprise. Abbey
West was established in the fall of 2005 by a group of
young and dynamic entrepreneurs with an objective toimprove individual performance.
Since 2005 YOUSUCCEED trained more than 3,000
students in London and 10,000 individuals worldwide.
You Succeed is also one of the few companies in Indiato offer a one stop shop service for students looking to
study overseas.
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Cont. YOUSUCCEED are also the only company to offer
cultural & job training for individuals looking to migrate
to the UK.
YS Launches its Soft Skills Program for the generalstudents .YS have tailor made his programs for different
groups and students.
The CEO ofYOUSUCCEED Prof. P.R. Das
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Objective of the study To analyze the market in order to know there
needs.
To analyze the competitors ofYOU SUCCEED. To develop a new product (Service) on the basis
of the customers demand.
To design the marketing mix for the new service.
To observe and analyze the market to know the
response of the new service
designed/developed.
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MethodologySAMPLE SIZE:
60
SAMPLING AREA: Bhubaneswar
SAMPLING DESIGN:
Random sampling techniques
DATA COLLECTION:
Primary data and secondary data
RESEARCH METHODOLOGY:
Open-end, dichotomous and closed questionnaires
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Marketing PlanBrand Name:
LAVISH LIFESTYLE
Punch line:
Change happens when you choose the right one.
Features of product : Personality development classes.
Yoga classes.
Confidence building sessions.
Personal grooming classes.
Communication skill.
Ayurvedic body message facility.
Beauty and diet tips.
Basic IT skills.
Professional etiquette classes.
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Cont.Target segments:
Upper Class (Women)
Upper Middle Class (Women)
Place: In house
At the training institute
Pricing strategy:
SKIMMING pricing method
Channel Partner:
Clubs
Beauty parlors
Apartments
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Cont.Promotion:
Television
News paper
Magazines
FM channel
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QuestionnaireCurrent Employment status:
32% women are engaged in full time job, 10% are part time and 58% are not
employed.
32%
10%58%
0
Full timePart time
Not employed
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Monthly household Income:
77% family house hold income is 20,000 to 40,000, 17%are 40,000 to 60,000 and 6% are income above 60,000.
77%
17%6%
20,000-40,00040,000-60,000
Above 60,000
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Visit Clubs:
15% women going to clubs and rest are not going.
15%
85%
0 0
YES
NO
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Visit Beauty Parlors:
53% women going to beauty parlors and rest are not
going.
53%
47%
0 0
YES
NO
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How many hours in a week you can devotetowards training?
68% people can devote 1 to 2 times in a week,28% people2 to 4 times and 12% people above 4times.
60%
28%
12%
0
1 to 2
2 to 4
Above 4
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Where would you prefer to have this
training?
55%34%
11%
0
In house
At the training institute
Either
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How much you are willing to invest in thistype of training?
90%
10%
0 0
5,000-10,000
10,000-20,000
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Suggestion The company should go for advertisement.
Try to provide better service.
Create interest among the customer.
should modify the service to make it suitable even for
the middle class people.
Allow the customer for free trial at the beginning.
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Conclusion From the whole study I conclude that customers are
not aware about the service provided by the company.
Most of the people are not aware about theusefulness of the service.
The company should use marketing information
system (MIS) regularly for better customer satisfaction
and success.
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THANKYOU
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